You consulted with your research team, you crunched the numbers, you looked at the data. And what you found, surprised you. Now it’s time to present your big epiphany to a roomful of people who paid $1000 each. But don’t tell them straight away, you gotta tease ‘em, gotta please ‘em. They came to see a show, they came to see intellectual pop-sci theater, and that’s exactly what they’re going to get.