London is one of the most diverse, vibrant and creative cities on the planet. Its games and interactive entertainment sector is no different, representing a true convergence of talent, art, creativity and culture.

Games London has one mission: to make London the games capital of the world.

They do this with a year-round programme of support for local businesses, engagement with investors and funders via inbound and outbound trade missions, and delivery of the UK's biggest games event.

In celebration of the 2025 London Games Festival, also the event's 10th anniversary, Fireshine Games are delighted to be hosting this event on Steam. Check out the sale page for big savings on some of the incredible titles that London based developers & publishers have worked on, and discover a variety of releases to look out for over the coming year!