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That's what's in my email and it obviously means the store. Steam is a store, not just a wallet. The 2nd part of the email is clarifying details about the wallet.
That s what i was saying the date of the steam store update to CHF is not mentionned in the mail, 17th november was just concerning the steam wallet funds conversion.
So lets see 74,00 CHF = 68,06€
We need to pay nearly 10.00 CHF more now for a Digital Version of the Game, Retail/Box Games costs on http://www.wog.ch/ (one of the bigger stores in switzerland) same price.
But we get the Retail/Box Version, now we need to pay the same price for a Digital Version...
https://en.wikipedia.org/wiki/Franc
The franc (₣) is the name of several currency units. The French franc was the former currency of France until the euro was adopted in 1999 (by law, 2002 de facto). The Swiss franc is a major world currency today due to the prominence of Swiss financial institutions. The name is said to derive from the Latin inscription francorum rex (Style of the French sovereign: King of the Franks) used on early French coins and until the 18th century, or from the French franc, meaning "free" (and "frank").
The countries that use francs include Switzerland, Liechtenstein, and most of Francophone Africa. Before the introduction of the euro, francs were also used in France, Belgium and Luxembourg, while Andorra and Monaco accepted the French franc as legal tender (Monegasque franc). The franc was also used within the French Empire's colonies, including Algeria and Cambodia. The franc is sometimes italianised or hispanicised as the franco, for instance in Luccan franco.
One franc is typically divided into 100 centimes. The French franc symbol was an F with a line through it (₣) or, more frequently, only an F. For practical reasons, the banks and the financial markets used the abbreviation FF for the French franc in order to distinguish it from the Belgian franc (FB), the Luxembourgish franc (FL or FLux) etcetera. (In the Luxembourgish language, the word for franc is Frang, plural form Frangen.)
Does WOG charge VAT at checkout?
ALso note that Fallout 4 is a bizarre outlier for pricing in almost all regions right now. Looking at other AAA titles
Football Manager 16 - 48 Steam/60 WOG
Black OPs 3 - 59 Steam/59 WOG
Fallout 4 season pass - 33 Steam/35WOG
By the way, our VAT should make our prices ~12% cheaper than EU prices. We have got 8% VAT, the Eurozone averages around 20% (right?).
I'd have liked to celebrate no longer having to pay currency conversion fees on the credit card and the lower VAT, but the price hikes we got instead aren't such a very nice surprise.
I could understand a higher price on some games, because the game companies would think "Make swiss citizen pay more!", but why would some companies refuse to sell in switzerland? I checked my wish list, and three games (Stanley's Parable, Devil's Bluff and Divinity: Original Sin) were actually showing no price at all: I can't buy them anymore!
Concerning the price conversion, I will always check online how much the games cost on other websites now, because it may be cheaper to buy in euros or dollars...
Edit:
I checked random games on the store, and some of them appear to be actually cheaper in swiss francs! Chaos Reborn, for example, is 19CHF while it costs 19.99€! It's not a huge price cut, but if you consider that it should be actually 21.7CHF to be equal... I'm ready to buy games like Fallout 4 on different platforms if it means that some indie games (which I enjoy a lot) can be bought for cheaper!
The final test will be the winter sales...
They had to do it some time ago, so now you need to wait for them to set the price before you can buy
Unfortunatelly you are correct. The crazy thing is if you buy a game on "Pinguin" you don' t even have to pay the 8% VAT because in the site Switzerland is not considered an EU country ( which is correct nonetheless)
But i am not surprised at all, this is what i expected to happen when i received the mail.
So it's likely you have them more on sale then AAA games