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Because these terms are essentially marketing words, they can be bent or abused.
But geenrally "free" means totally and completely free to download and play from start to end.
"Free to play" generally means free to download and start to play but you may find hurdles you can't get past unless you start paying money for things.
But as I said, it varies and you need to read up BEFORE hand.
You're right to ask as it can be deliberately confusing. That's what we're here for - us users help one another :)
This one is tagged as "BillOnceOnly", likely meaning it's meant to be paid for, but not in a recurring fashion. I have used PayPal to buy it.
This is one of the "-100%" freebies that publishers occasionally do. It is "NoCost", because, well, it's free. The payment method is "Complimentary", which is Steams term for "we just gave it to you, you are welcome".
In the store, such games are generally displayed as a purchase with -100% discount, and they are time limited. In your license overview, you do not get a "remove" link.
Steam mostly treats it like a normal purchase, because of the time limit -- there's only a limited window where you can "buy" it for 0 of whatever monetary unit you use, and normally it's not free.
However, this is not what people generally call "F2P". F2P games look somewhat differently:
Again, the same "Complimentary" payment as before, but the license type is now "FreeOnDemand". This is generally what you get for the "F2P" games -- the Steam store gives you no price and an "add license" button (instead of a price and purchase button), and the license overview includes a "remove" link.
Steam also has "free weekends", which are games that can be played for free for a limited time only. I don't even know whether my software shows them correctly since I don't generally know when one is happening, or I have other things to do at that time.