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Epic probably paid Sega a ludicrous amount of money to allow Troy to be given away free too. The Epic Store is hemorrhaging huge amounts of money no doubt on securing any part of exclusivity and giving away titles for free. If it wasn't for the Fortnite money, they wouldn't be able to do this. I can't see too many people paying full price on Epic for a game that's available on a more established platform and most Epic customers are either children or free riders with very low or non-existent previous spend.
I remember reading a statement of Sweeney himself confirming this very point. According to him, the current EGS strategy isn't viable long-term because it's indeed hemorrhaging money. I partially disagree with you though, I think it's not only Fornite but also Tencent money that Sweeney is using to buy market share.
That's exactly their plan. For everyone who can rub two braincells together this should be all the more reason to avoid Ubi, but like you say - I'm quite sure it works, because most consumers just won't care.
Btw, if there's anyone here really considering getting Valhalla: Don't.
I got it for free for purchasing an MSI product and I still feel ripped off. NGL, this is one of the worst AAA games I've ever played. It's tripe. The controls are incredibly clunky, the graphics don't look like from a AAA game from 2020 at all, the story and writing is plain bad and uninteresting ... I already wasn't expecting a lot from Ubishite or the completely overused AC franchise, but they still managed to disappoint.
From what I heard, Odyssey is a lot better, so I'd advise to get that instead. In any case I'd give Valhalla a wide berth.
TBH I don't care if Ubisoft comes back, or not, as I'm still force to use Uplay anyways, I don't respect them as much as a company for things they say, and claim, like how PC a dead platform fill with pirates years ago, or that time they add 4 DRM's into their AC:Origin and claim it was fine, and never lost performance, which got proven wrong, time, and time again, as well other things that going around Ubisoft, so not much respect I have for them if they're happy to take upwards of 50% sale cut lost on console for physical sales, and still happily take 30%/35% sale cut on digial store sale, but makes a big ♥♥♥♥ storm when comes to Steam sale cut, and GoG DRM free policy stance. Either way if I really want to play Uplay games I don't own, I'm more likely to buy Uplay+ which is way cheaper than just buying their full price games, as I save way more money that way, and play all the newest ones I want.
For activision, Idk what their deal is, they're giving mix messages with them, either they're listing, or not listing, as far as I can tell they're not listing any more Cod games outside of their platform Battle.net on PC. And not really into Cod as it's basically same game every time, expect for the single player. Like they list Crash Bandicoot, and Spyro on Steam, but whatever. I could assume Crash 4 may come to PC either battle.net, or another store, but seeing how Crash racing never came to PC after the one year time gap, safe to assume it not happening sadly for that game, but some hope for Crash 4.
Good one :D
edit: Oh, btw, have I mentioned how atrociously bad Valhalla is? I also just found out that it is littered with microtransactions. Want some resources to boost your progress? Here's a pack für 19,99. Want a shiny horse skin? Here's one for 8,99. Buy "Helix Credits" for 4,99 and "Pimp your boat!". They shove it into your face in the menus. They're selling all kinds of packs in there for up to 50 quid... I'm really starting to despise this company more and more.
Other games like Ghost Recon Breakpoint had an in-game store attached right from the off where users could buy all sorts of junk including emotes (single player game btw) and scrap material. These item stores are shameful but are extra money for Ubisoft and moving away from Steam allows them to cash in the most money possible.
The only thing Ubisoft hasn't done is add an in-game casino like 2K.
That's the problem, you're viewing it the wrong way.
When a developer bungs a game on Steam, they pay up to 30% of the take as commission to Valve.
By having their own store they keep 100%.
Now do you see why it's not dumb at all?
Now we can argue the merits about lost sales due to a less used platform versus Steam, but that does not make it dumb.
Empathy and all that.
https://store.steampowered.com/app/2208920/Assassins_Creed_Valhalla/