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What it is likely to be able to do is use generic action sequences and "repaint" the right actor/clothes and whatever else to avoid having to record new material for the entire of the film, in the same way a lot of standard sounds are added to a movie without recording them each time, or how lots of animated titles reuse backgrounds and character designs with minor tweaks rather than making new ones each time.
The main use will probably be in post-production, allowing editors to extend scenes or alter them without having to bring the actors back and reshoot the scene that didn't work, etc.
No doubt some people will find ways to identify such scenes and blog about "Sky is falling! AI in movie", but most people will not notice or care. Probably for a while it will get overused (like CGI was when it first became cheap to do), and some Z-movies will always overuse it to save on the budget, and the only people to watch them will be the ones that watch crap movies now, but overall I don't think it will be a big deal - if it is used in the wrong places those movies will tend to not sell so well, so the process is self correcting to an extent.