Why doesn't Japanese gamers buy the Xbox Consoles ?

[Apexnexius]

Why ?

Xbox Series X/S - 0.19 millions sold
Xbox One - 0.12 millions sold
Xbox 360 - 1.66 million sold
Xbox - 0.53 millions sold

What are the reasons behind this ?

[Adversary]

A lot of Japanese gaming is done on mobile, or on the go. Probably in part why the Vita and Switch did and do so well there, and also why gachage are rather popular in the mobage scene there.

Plus Microsoft has always had issues in Japan, as far back as the heyday of the PC-98 and the conception of such things like Hot Soup Processor. Bill Gates is as much of a punching bag in popular culture there as YHVH is, if I'm being frank about it.

Okay, maybe not as much, because the Catholics and Jesuits did some pretty horrible things to the Japanese during the 1500s, but you get the idea.

[Judgmental Amaterasu]

Because it doesn't have anything they want. /thread.

[Midnight Sky ✨🌙✨]

As I understand it, Xbox kind of struggles just about everywhere outside of the US.

Nguyên văn bởi Pinky:

Nguyên văn bởi Rupika:

Cause pc / switch is better

PC gaming isn't a big thing in Japan, from what I've heard.

PC gaming has since picked up steam I think consoles should still be barely winning over PC. Don't quote me on this, though.

Nguyên văn bởi Angel:

I thought the answer was obvious.
Playstation... Sony is Japanese remember :marijaonlooker:

I should be saying that to Sony.

[crunchyfrog]

Nguyên văn bởi Triforce Digital Marketing:

The Xbox wasn't popular because Sony and Nintendo already had a foothold in Japan with gamers preferring games made in Japan. The Xbox was this American console that didn't appeal to gamers due to the games offered, overly large controller, and the branding with Microsoft seen as a software developer for PCs and not a gaming company.

Oh and one thing I forgot to mention that is incredibly important and overlooked.

The PC NEVER had any sort of representation in Japan.

Sure there were niche games like Wizardry (usually on other platforms) that hit, but the fact is if you're a tourist and went to Japan at any point up until about 15 years ago, you would see very little evidence of PCs in Japan for well, anything much.

Go to any hotel then and ask to use their internet suite and youd' see the most cobbled together dilapidated PCs ever. IN the homes it was mostly consoles or NEC home computers.

So the existence of the early Xbox software, being mostly western titles and PC ports had zero impact on them either.

Of course it has changed over the years. Since about 15 years ago things started to change and you saw more PCs coming forward and starting to make it in the homes. Going to Akihabara for examplem, or Den Den Town would get you seeing more and more PC peripherals as it was obviously entering their culture.

[Ganger]

I always though the japanese were xenophobic, patriotic and nationalistic. Maybe that's why they love buying their own brands over for foreign made products. On the other hand I could be talking out my butt but it's what I read.

[Moogal™]

Same reason why most other people rather buy PS. Reason why PS4 is out of stock everywhere but Xbox is still avaliable to purchase on most places.

[TWPanda77]

Japanese people are smart.

[Pocahawtness]

Nguyên văn bởi peppermint hollows:

In an interview, Phil Spencer, the CEO of Microsoft Gaming and head of the Xbox brand, said that the reason is because of the games. Japanese players prefer games made in Japan, and also overall besides shooters, other types of games are more popular like RPGs. On top of that, at the time of the Xbox's creation, gaming was still mostly dominated by Japanese companies. If you're old enough, you may recall there was a time when Sega still made consoles. There was no Xbox yet. Nintendo and Sega were already very big, and Sony had already made the first PlayStation in 1995 and the PS2 in 2000.

From the perspective of the Japanese market, here comes a console from an American company which has no experience in making gaming hardware. It's no surprise they struggled from the start to get into the Japanese market.

You are probably right. The Japanese are very accepting of some things, but very xenophobic in others.

[Tiberius]

The lack of support for japanese language

[crunchyfrog]

Nguyên văn bởi Ganger:

I always though the japanese were xenophobic, patriotic and nationalistic. Maybe that's why they love buying their own brands over for foreign made products. On the other hand I could be talking out my butt but it's what I read.

Old Japan can be a bit like this, but just like in the west there's a massive shift between generations.

[nullpo]

I don't think people in general buy xbox. Like irl I heard my friend discuss about PS, switch, heck even the PSP is still talked about. But never xbox. I think the name doesn't stick, and the exclusives is not memorable.

[abcd]

microsoft stopped offering desirabale service.

since sony offers nothing microsoft fell in line and it became a geographics problem.

[vkobe]

Nguyên văn bởi Apexnexius:

Why ?

Xbox Series X/S - 0.19 millions sold
Xbox One - 0.12 millions sold
Xbox 360 - 1.66 million sold
Xbox - 0.53 millions sold

What are the reasons behind this ? :lunar2020thinkingtiger:

phil spencer suck to sell xbox, he want made money with software, not hardware

microsoft alway suck to sell hardware

[Tsubame ⭐]

Not a lot of games produced and catering to the Japanese market in the Xbox.

The Japanese game market is a little different than that of US/Europe.

[Катюша]

Xbox has zero incentives to buy it. I'm surprised anyone actually buys it.