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They aren't even a good retailer of any sort, they are there to "look" like they are a retailer when they are more interested in stealing data than selling any product.
Basically prey on people during an inflationary period with the promise of extreme sales and deals to get people on their botnets, even just once, so they can steal as much data as possible.
One of the cheapskate hoarder boomers in my family recently downloaded the temu app on his cellphone thinking he found a great deal and within a few days almost everyone in the family was getting countless spam emails from temu and affiliates that were also stupidly hard to unsubscribe from requiring verification codes and time limits.
Currently Temu is getting mass advertised around, such as on TikTok. People claiming they are getting free products, when using their own advertising referral to sucker more people into using it. Rinse and repeat.
It's similar to a Pyramid scheme, it offers "free stuff" opportunities by having the victim recruit more people into the scam.
I would suggest to TikTok and other platforms, not to allow referral links to advertise. Steam at least doesn't allow it.
Lots of the "free stuff" is just cheap knock-offs and pretty much created with slave labour.
They are still under investigation, so you have been warned.
One of the other apps related to Temu had been terminated from the Google Play store due to even having malware. Temu's own smartphone access could do the same in data snooping almost everything.
Temu is the perfect embodiment of why communism is such an abhorrent, comical failure.