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It's like wondering why stores make sales on Christmas.
One of the risks of offering DRM-Free games is that anyone can get to download the games within the account legitly, right from the lion's mouth.
The same could be said of Steam as well.
Thing is, even if I have downloaded a Steam game, I can still be locked out of it by something of no fault of my own, but if I have downloaded a GOG game, I can no longer be locked out of it by anything but my own negligence.
I'm sure that's the case with most instances of item theft, but the fact that I have (1) items, and (2) a Steam account (which can be used by a hijacker to phish other accounts), means that there is far more incentive for them to go after me, as they would any other Steam user, more than my GOG account.
Kinda like how you might consider buying a safe/lockbox if you come into (legal) possession of expensive jewelry. It's just one more thing to worry about.
I see that you're comparing it to "previous DRM", which is probably a very important difference between our perspectives.
I actually went for many years without buying a single game, playing freeware games and such for quite a while. As such, perhaps I've gotten used to having the freedom to access, organize, and back up my games any way I desire. I am thankful in having basically dodged some of the worst DRM practices (I've heard stories of Securom, always-online, StarForce, limited activations, etc.), but just because Steam is better than them doesn't mean that it's what I want, in terms of:
* access: As noted above, it's still possible for someone to kick me off of my login and thus my access to my games, even if they can't themselves use my account.
* organization: With a raw installer, I can just set the install directory and run the executable. Steam introduces an extra layer of interface, even if I go to the trouble of putting the installations in the places I want them to be. Steam actually just gets in the way between me and my games. It's reasonable for a mutliplayer online game, but I play very few multiplayer games. Now it's not a huge hassle, not huge enough for me to reject getting games on Steam altogether, but it's still something I will consider when making a purchase decision.
I dunno what country you're in, but I'm in the US and I see prices on GOG and Steam being the same, basically. They also get discounted to roughly the same levels these days.
Also, I don't stick slavishly to GOG to get DRM-free games; I'm willing to get them from GamersGate and Humble Store and Playism and itch.io as well. Because, at the end of the day, once I've downloaded it, it's in my control, and that's the most important part.
If you plan on buying new games as they come out, for near full price, this is very relevant.
On the other hand, if you normally wait until things get discounted some to -75% or to US$6 or less, and you're entirely fine with playing games several years "out of date", then the difference is far less relevant.
This is probably most relevant with games that depend on official servers and a vibrant multiplayer community, and least relevant for single-player games -- and incidentally, I play mostly single-player games.
A secondary thing this is affected by is to what extent one is a "social gamer", i.e. using one's gaming hobby as a thing for socializing. If your friends are all talking about the latest, hottest crazes, and you're really into being in with the crowd, then keeping current and buying games soon after release is much more relevant. On the other hand, I've already gotten used to being years out of date anyway, and in some ways I kinda enjoy not having a huge din of internet opinions swimming around my gaming experiences.
Except that we're talking like near a year here. Even Doom4 will see some level of discount by christmas on STeam, where as it might not hit GoG before next year.
Except where the game still hasn't gotten to GoG... I mean Tron 2.0 hit steam last year, still no sign of it on GoG.
It is one of the reasons Gog has one of the smaller game libraries.
On a more practical note GOG -- unlike Amazon, Green Man Gaming, GamersGate, Humble Store, Gala Store, or various other retailers and bundle sites -- never distributes Steam keys. They sell games exclusively to their own platform's access.
Steam is, of course, the dominant digital download platform, by far, and in a way that begets its own continued dominance as a number of publishers choose to distribute only on Steam when they have to choose only one store.
The DRM-free stance likely does factor into it though, because a publisher with a high-profile game that's currently a hot craze stands to lose a lot more potential sales to piracy than if they had an older game that's not as hotly demanded.
And indeed, I bought Terraria on Steam years before I bought it on GOG (which I rebought so I'd be able to just give a copy to a friend so that they could play the game with me).
Who's that a risk for?
Steam's dominance is due to being first and many people getting super invested in it early on.
In other words publishers are still willing to inconvenience their customers even though they have no way of quantifying the piracy of their products. The irony is its know that some people pirate games they already own to get around the invasive DRM.
You think so? but here's the thing. Might be hard for those with the 'console war' mentality to grasp but there is nothing stopping any service from competing with steam. There is nothing that stops a user from having GoG and Origin and Battle.net open at the same time. Nothing!
Therefore, the investment you have in steam has no bearing on whether one buys from the others. It's not like you lose anything.
They know it happens. and while they don't know the precise effect they know that the effect is not a good one. Put it another way, the publishers are simply taking steps to ensure only their paying customers get to enjoy their fine products.
I don't know how you can deny that some level 30+ Steam user is going to be more likely to keep buying from Steam rather than another provider regardless of how easy it is to access that other provider. Its soo simple.. lol.
They have no way of quantifying how much piracy is happening with their products or if DRM makes any impact on it at all. DRM may have started as an anti piracy measure, but today its really more about keeping people connected, monitoring their activity, and advertising to or nickle & diming their customers. That's because its not a "fine product" anymore. Thanks to DRM its now a service instead and the seller treats it as such.
If you had to choose one store to sell your game at, you'd choose Steam.
No, but it IS more of a hassle for a publisher to manage more store presences.
Also, for gamers who care about their social presences, having more games on a place where they get to establish a social presence for themselves playing/having those games matters to them.
Funny thing no one else other than myself has observed that the same could be said of sites like Humble offering Steam keys -- so I might as well only buy on Humble Store and elsewhere.