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번역 관련 문제 보고
https://www.forbes.com/sites/paultassi/2021/04/16/report-someone-wants-to-buy-square-enix-could-microsoft-and-sony-be-circling/?sh=4278d8ff74fe
Valve can't and won't change anything, of course, and you're right. If we look at it from Square's perspective:
1: Nice immediate exclusivity payoff from Epic. Kaching.
2: 88% revenue from Epic sales by Epic-using early adopters and the impatient.
3: 2nd release day revenue at 70% about a year or so later when you release on Steam from their gigantic user base, and Steam faithful users are almost as excited to spend their money as if the game were brand new, because to them it is brand new.
It's win-win-win for Square.
I think what we're seeing is a shift to a system similar to movie releases. Movies enjoy multiple releases which each have their own revenue bump, and the timing is important to maximize that bump.
1: Theatrical release.
2: Streaming exclusive deals.
3: Bluray/DVD home release.
If Epic can figure out how to make handing giant exclusivity money sacks to publishers profitable, then this may be the new normal. If not, then the payoffs will eventually stop and the benefit of releasing timed exclusives on Epic evaporates. We'll see a return to normal.
Whether it is Steam's Early Access, or Epics Exclusive deals, both effectively are a bunch of people paying to volunteer as a second wave of beta testers (or sometimes alpha testers), once either has ended that is when a person that doesn't want to spend their time struggling through the buggy mess that so many new releases tend to be will start to consider buying