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Maybe have an option in steam settings?
I hate that it uses YouTube too. Darn auto play videos.
Aggressive promotion to attract attention, stand out from the crowd, but it is work only once, and some people are so annoying that they vote against the imposed project / product / service.
Personally, I always do - then more intrusive and loud advertising, the lower the probability that I will buy the product.
But managers and advertisers will never understand it.
Aggressive advertising quickly becomes boring, and the methods they have learned from textbooks of advertising do not work anymore - too much information noise and people are just tired of it.