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B) Purchasing is voluntary, not mandatory.
B) Give a competitive advantage for everyone who is willing to buy an edition of a game that's 1/3rd more expensive by denying access to everyone else who bought lesser editions.
C) Deceptive marketing that makes it look like you're getting the game early but you're just paying extra to get the game on what would've been release day if Advanced Access wasn't a thing.
I think OP is 100% right but the problem is Valve isn't in a place to ban this so his post is also 100% wrong ... or rather in the wrong place but asking in the best first guess. Valve isn't seeking to be a consumer protection organization and generally doesn't give two ♥♥♥♥♥ about the consumer. This needs to be stopped, but Valve is not the right entity to stop it. "Then who is?" is the next question, and our current system, culture, and moral teaching has done a great job of making answering that question impossible where you have a substantial portion of the populace who think that literally ANY act is moral so long as you can coerce or cajole someone into signing a piece of paper about it and it involves taking people's money.
Purchasing is VOLUNTARY, not mandatory.
Are you forced to purchase? No.
Is someone is spending your money on those games? No, they are spending their own money because we all get to decide what we purchase.
And finally FOMO, hence your personal need to see it removed.
But the important thing is Valve won't, because it makes THEM money too.
They are stating get rid of it, which is a personal preference yet the following remains true.
Purchasing is voluntary, not mandatory. therefore it comes down to FOMO.
Seeing it as predatory is irrelevant as others are not spending the op's money, they are making a choice over which the op has no say.
As for Valve being complicit because it makes them more money, well, I wouldn't put it past the community to review bomb merchants who try to nickle and dime us like this.
I'd say it's 2 decades too late to pick up arms about this. Whatever the amount of people you can gather to complain about the business practice will pale by the amount of people who buy them.
People will not review bomb as that means, buying the game, play it, put a review and then refund it or you've just wasted money on making a review.
We could see this with Diablo 4 on Steam. People thought it'd get review bombed to hell and back but because you have to buy it, it'll stop 99% of them right away.
Mind one of the key points in EA taking their games off here was Steam requiring EA to integrate Battlefield 3 microtransactions with the Steam wallet system.
You overestimate the community, seriously.
You spend your moneyu how you want, and everyone elsedoes the same.
EVeryone is happy.
The overview is that Valve recommends against it, and won't allow most developers to do it:
One could speculate that there's a subtext that they'll only allow certain partners to do Advanced Access because those partners are the type who are big enough to consider just walking from Steam if they can't do Advanced Access for their game.
As for the the "community", yeah, self-control and diginity is pretty weak but things do happen from time to time like forcing Sony to reverse the whole PSN login thing.
Reading Steam's FAQ on Advanced Access makes it clear that Space Marines 2 isn't a good fit for it... yet Advanced Access is enabled for that app.