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Ein Übersetzungsproblem melden
They're alluding to the source of the requirement to list Denuvo (and all DRM; anti-tamperware; anti-cheat; etc.) on the storefront, which is EU 2011/83 Directive on consumer rights.
The EU requires traders to fulfill certain informational requirements for distance sale contracts, among which is, where applicable to digital content, the requirement to inform the consumer of the functioning of said content as well as the functioning (and by extension presence) of all technical protection measures included with said content.
In accordance with the official guideline of the EU Commission in how this legislation must be interpreted, those informational requirements carry the specific burden for the trader that they must actively ensure the consumer is informed, and therefore burying such statements in a EULA does not fulfill the legal criteria. (The guideline document actually lists mentioning in ancillary terms and conditions as an example of being insufficient to meet the legal criteria.)
Nobody's fighting against publishers over their right to protect their intellectual property.
Publishers are entitled to do that, just as much as consumers are entitled to know what tools the publishers are intending to use to do so and thus what those consumers are inviting onto their systems. In the EU that extends beyond a moral right to a legal right.
Furthermore, I don't very much like the insinuation you're spinning here that to be against DRM and other technical protection measures being sneaked onto end-users systems without open notice, somehow equates to being a software pirate.