Creative suggestion for an advertising system and receiving rewards in the Steam wallet

[Ethnus]

What if Steam had a system similar to some video apps where your time spent watching could be converted into points or money? The idea is to be able to watch advertisements for games, technologies, or anything related to what is on the Steam platform and receive, even if it's just a few cents, in your Steam wallet as a reward. Steam could receive sponsorships for ads from companies, and users would receive rewards for the time they spend watching. However, this system should not force anyone to use it and should not cause pollution in the Steam app. It could even be a separate feature in mobile apps linking to the Steam account or through the web browser. I just thought of this idea as an additional way to benefit both the Steam platform and users (especially those with less financial means to dedicate to game purchases). Consequently, ads could showcase games or experiences that many users are unaware of but might be interested in buying, playing, and exploring various other possibilities. [Sorry for my English, there might be errors, I'm not fluent]

[AmsterdamHeavy]

Rattle Rattle goes the tin cup.

[cinedine]

When it comes to ad-revenue for views, the units are cents for thousands of views.
And most ad-networks have systems in place to prevent farming impressions/clicks, so if you are watching ads 24/7 you are just wasting time/energy/bandwidth.

Just to put things into perspective of how profitable that would be for the user. ;)

[BJWyler]

Even Twitch dumped the concept of watching adds to get free bits. Want to know why? Because it did nothing to help advertisers bottom lines and nothing to help Twitch's bottom line. As it turns out, Freeloaders don't help pay the bills, so there's no point in trying to entice them by giving them more free stuff.

[HikariLight]

The Epic games store gives out free games and yet no one spends money there.
The reason? Why spend money when you could get something for free.
So just because it sounds like a good idea, does not mean it is.

[cinedine]

Ursprünglich geschrieben von HikariLight:

The Epic games store gives out free games and yet no one spends money there.
The reason? Why spend money when you could get something for free.
So just because it sounds like a good idea, does not mean it is.

Nobody? I wonder where the 820 Millions last year came from. 355 of which were spent on third party games. They have a conversion rate of free-user to first time purchaser of 12 %, which is quite good. Mobile apps with IAP and online stores usually have a conversion rate in the low one digit range (avg of 2-3 %).

[Mad Scientist]

Let's not turn Steam into an adfest nightmare.

Ursprünglich geschrieben von cinedine:

Ursprünglich geschrieben von HikariLight:

The Epic games store gives out free games and yet no one spends money there.
The reason? Why spend money when you could get something for free.
So just because it sounds like a good idea, does not mean it is.

Nobody? I wonder where the 820 Millions last year came from. 355 of which were spent on third party games. They have a conversion rate of free-user to first time purchaser of 12 %, which is quite good. Mobile apps with IAP and online stores usually have a conversion rate in the low one digit range (avg of 2-3 %).

When your primary income is engine royalties and primarily one single game, it really doesn't change the self admission of being as a store in the deep negative & being unprofitable as a store. If you need to take from everything to keep something afloat, it's probably stones not a boat.

Huge chunk of all their users seem to be people grabbing free games, and I'm willing to bet most of the "conversion rate" is people using the coupons to pay almost nothing when checking out. Doesn't change a failure of a store from being a continued failure, as usual.

The free games model is still going despite previously wanting to end the gimmick, because it's realistically a large amount of traffic, which makes numbers look good for accounts & total traffic, ultimately, to deceive failure as success.

[Crazy Tiger]

Nah thanks, I'm not a fan of the ad driven mechanics in mobile games so I certainly wouldn't want that on Steam.

Ursprünglich geschrieben von HikariLight:

The Epic games store gives out free games and yet no one spends money there.

So the bunch of friends, coworkers and other people I know that buy games in the EGS are "no one"?

I get that people don't like the EGS, but making stuff up is just ridiculous, you know.

[HikariLight]

Ursprünglich geschrieben von Crazy Tiger:

Nah thanks, I'm not a fan of the ad driven mechanics in mobile games so I certainly wouldn't want that on Steam.

Ursprünglich geschrieben von HikariLight:

The Epic games store gives out free games and yet no one spends money there.

So the bunch of friends, coworkers and other people I know that buy games in the EGS are "no one"?

I get that people don't like the EGS, but making stuff up is just ridiculous, you know.

Being sarcastic.
But Epic makes no money off their store due giving out free stuff.
Giving out free things does not always make a good business.
Most users of the EGS haven't sent a dime, yet have thousands of dollars worth of games on their account.

[Leonardo Da Pinchi]

So instead of doing clickwork for pennies on the dollar, you wanna be able to set Steam to watch ads while you walk away from your PC for pennies on the dollar instead.