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Use the store page of said games you added as non-Steam game and you can still get to guides, discussions etc., there must be incentives to use the store and buy stuff, if you decide to buy the games somewhere else, then you shouldn't have the same amount of features provided as people buying directly from Steam.
I have no idea how Steam would know that a non-Steam game belongs to a certain hub.
There's moddb and others, right, but as Steam is my main gaming platform that would be simply lovely to be able to make use of it to the fullest. I bought enough games here not to feel like it's a problem for older ones to get some love.
Then buy the games on Steam that support modding / Workshop. Traffic costs money or do you think VALVe pay's up in regards to server capacity and traffic for games you don't even own on Steam but want to mod? There is nothing to gain for VALVe doing that, it only costs them extra.
Then tell the developers or publishers of older games to release the games (if not already the case) on Steam and provide Workshop integration.
Also games released on Steam have the guides section, there you will also often find additional information on modding and their hosted mods if the games do not have native Workshop support.
It's not on VALVe to provide modding capabilities, it's purely on the developers / publishers of the games to implement what Steam offers, it's not a automatic thing and requires actual programming.
Edit: Just for the sake of providing information, here is the official guide:
https://partner.steamgames.com/doc/features/workshop/implementation
That's especially the case for old games.
The same can be said, what does Steam get of this for nothing in return? Remember they get nothing out of it, so it offers nothing, so why should they get treated same as games that people bought from Steam.
All that said, if you want to make a fan game group like a hub for said game, could make a custom group some people do this where they post videos, and artwork of their games on their group forum, and share with each other, and could always look for members that into said game. But as things stand, if want Steam features such as access to screenshots, workshop, guides, and etc, you have to get said game from Steam, not from somewhere else.
If the game game with a game key, you can try and activate it on Steam and possibly get a Steam copy. If not, then Valve is under no obligation to provide you with the same features as a Steam copy would have.
As has been said, it is an incentive to get the game on Steam.
"optimisation" has nothing to do with it, when it can't be done to begin with.