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Steam makes enough money without having to deal with banking laws already.
Some companies allow choosing a desing. VISA once had a series with motives from popular games.
Considering many people already don't know what to spend their points on and other existing programmes are more widespread and offer better return value?
You own bank propably already offers a better system. Without any of the data accumulation advertising companies knowing where you spent how much and how regularly.
Other than you wanting a Steam CC, there is nothing in your proposal that isn't already available or possible.