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There's probably also an argument to be made about spamming customers with games being on sale... How many notices and reminders is the right amount? One, two, ten? There's no right answer of course. But a lot to consider, and maybe warrants asking yourself why they don't do this obvious thing already?
And if you need that much time to think about it that you forget about it, then maybe you should wait till the next sale.
Plus you already have bookmarks that already tell you when a game comes on sale. So if the game is in your wishlist and you get the reminder you should have already looked at it by then.
So does the massive banner on the main page.
And...
https://steamcommunity.com/groups/steamworks/announcements/detail/2926735484220747821
Anyway, not against your suggestion, as long as there is an option to turn them off.
Question is what threshold would be enough. If someone needs to get a prepaid card first, an hour is too late. A day is like half of some sales already.
I've been wondering if it has to do with them batching notifications to not murder the internet and being tagged as a spam source (And if you happen to be in the bottom of the batch queue you're screwed)
The answer to that one is that there's no valid answer that serves everyone. We can see it on every big two-week-long sale how there's people whom two weeks isn't 'enough time' to make it.
It's a multi-factor answer so anything but a 'insert when you want the reminder to happen' setting isn't going to cut it for everyone (and not even then will)
So an earlier notification to remind you of the upcoming notification would also help. While we are on it maybe a notification for the notification for the notification and so on..... Or just keep pushing notifications/emails every 12/24 hours?
You have the information if you really need to to consider things set a reminder in your phone or ......remember it?