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Problem is that it isn't as easy for every game.
It's not just toggling a switch and compile for platform X. You need to adapt for mobile quite a lot. New UI and control scheme, different balancing, network architecture, and different graphical fidelity. And not every game uses Unreal and Unity. Big publishers use their own in-house engines like Anvil, Frostbite, RAGE, Creation, ... and they are often deeply optimized for PC and consoles. For the later often even to a hardware level.
GRID on Android has little to do with the core GRID. It's a game made from ground up to be on mobile.
There is no increasing interest in mobile gaming. It's half of the market for quite some time now. But it's also a different market. People are less willing to spend money upfront - especially gaming prices - and people don't play for hours in one session.
Studios are very well aware of it and Steam entering into this market won't change anything.
It's not on the rise. It sits on a 1/2 market share quite comfortably for years now. That's my point. It's nothing new. And it's not like publishers do ignore it. But it's simply a different market that has no place for the "core" games.
There is actually a very easy measure of a platform's viability for the core market: does it have Skyrim?
If porting a game to mobile was that easy, don't you think we'd already seen a full Skyrim port?
I am not implying anything. I say the market is different. All these games have one thing in common: short session times. You can play them in a waiting room or on your commute. But you are unlikely to play them *instead* of their core variant. You will not play for eigth hours straigth on a mobile device. Even in Japan.
Not than I know about. I own many apps from third party markets that are also sold in the Appstore.
The problem would be Steam becoming its own appstore within Google's appstore.
No third party appstore I know about can be downloaded from the Google Play store. Steam would have to split functionality (Much like Amazon, you can have their Store app downloaded from Google Play but not their mobile appstore and you can't access the Amazon appstore from within the Amazon app...)
namely things like CSGO have already been 3rd party ported into android, but nothing offical by Valve, with Csgo2 releasing this summer, it would be great to see CSGO2 offered in a port to google and android based stores, it would really increase steams marketplace viability on the mobile apps, while its understandable this might take away from steams PC portable concept, i think it is better to offer users a way to use steam with other devices.
to over all promote larger group of potential steam customers.
No real point to it as there isn't anything Steam could do that Google Play doesn't already do better, and google is already massively entrenched, so doesn't seem smart to try to fight with them and they hold such a massive advantage.