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Valve doesn't need to set any "minimum" or "maximum" brightness for backgrounds. If people don't like the look of a background, say something to the developer/publisher of the game the background is for.
Valve has only made the ability for emoticons and backgrounds, beyond that the developer/publisher is 100% responsible for making them. I think the most Valve will do is check it to make sure it doesn't break any of their rules (no nudity, swearing and stuff like that), other then that they don't care about brightness because thats the design choice of the developer/publisher.
So in other words, go post in the games discussion area, maybe you can convince them to update the background and make it brighter.
Also, go here and click on "brightness"... http://steam.tools/backgrounds/#/ There's plenty that are more than bright enough.
"Almost all"....LOL
Thats a bunch of bull. Who ever told you that lied to you. There are no rules about the brightness of a background. Why would there be? That makes no sense at all.
Here are a bunch of backgrounds that are nice and bright.
http://cdn.akamai.steamstatic.com/steamcommunity/public/images/items/212480/960294356284802e4cadabe2b3f7f2621935ab5e.jpg
http://cdn.akamai.steamstatic.com/steamcommunity/public/images/items/332480/cb824eb29e775171254ea482c5a8b8110948c2b6.jpg
http://cdn.akamai.steamstatic.com/steamcommunity/public/images/items/434610/7cf697650cb3bff3308780c2f07c8e86f1cac871.jpg
http://cdn.akamai.steamstatic.com/steamcommunity/public/images/items/275470/32f3e065ddde7d795017232fc390d2d108a35bd6.jpg
http://cdn.akamai.steamstatic.com/steamcommunity/public/images/items/265170/19bdc1ecdc2e81270ec75487fc83ea2db200b872.jpg
http://cdn.akamai.steamstatic.com/steamcommunity/public/images/items/207150/0c622175d389e78a67fba0d43ac058cf77f24139.jpg
http://cdn.akamai.steamstatic.com/steamcommunity/public/images/items/275510/bdfa6f5ea421f957844e1c4323e0380fa8e52f40.jpg
http://cdn.akamai.steamstatic.com/steamcommunity/public/images/items/354850/df4b8edcc82b9feeb161c4def4ac40eac63f9164.jpg
These are just ones in my own inventory. Everyone of them has bright colors.
Again, its 100% up to the developer/publishers of the game to create the backgrounds and emoticons, and as long as they pass the rules that everyone on Steam has agreed to (no swearing, nudity, racist crap and stuff like that) it can go up as a background.
Again it makes no sense that valve would tell them "Sorry but its too bright, it has to be darker" when there are a ton load of very bright backgrounds up on steam.
Maybe, something changed since 2015. But in 2015 I got clear comment from moderator:
8 March 2017 I got this comment:
Yep, there is no words about brightness. But when I darkened all image - it passed the moderation.
It should just have a brightness slider.
Dead Rising 4 Released March 4th 2017
http://cdn.akamai.steamstatic.com/steamcommunity/public/images/items/543460/97642eba4428c4802885a8dbe938ac515fb9535f.jpg
Toukiden 2 Released March 5th 2017
http://cdn.akamai.steamstatic.com/steamcommunity/public/images/items/363130/1b84c7354ecbbebb2aa6efd35df48300f0e882c1.jpg
I still fail to understand why Valve would say "no it has to be darker" Anything in the middle is blocked by the profile, anything on the edges is just an image that while yes distracts, is easily ignored to look back at the profile.
http://steamcommunity.com/market/listings/753/96100-Gauntlet%20Entrance?filter=defy%20background
this one too, which is ironically called "shine bright"
http://steamcommunity.com/market/listings/753/324470-Shine%20Bright%20Like%20a%20Opportunity