why call of duty so expensive?

[Peeko]

i was just wondering, is it me or are all of the call of duty games (apart from the newest one Black Ops II, which makes sense) cost much more than they do in stores. I just recently picked up Black Ops 1, which is 3 years old, for $10 in a shop whereas on steam it is $90. Modern Warfare 3 will cost you $40 dollars in a store but on steam it is again $90. Is there a reason why the call of duty franchise is so overpriced on steam?

[Tito Shivan]

Ask activision, since they set up the prices.
Consider though, that a digital store does not work like a retailer.
They don't need to empty their inventories to stock up newer games.
The publisher gets its share depending on the sale price.
lso retailers themselves can force a different pricing policy on digital download services.

In any case Activision is one of those publishers that dislike big sales. Their titles never go heavily discounted.

[Peeko]

true, yet why do older games, such as Modern Warfare 2 and Black Ops 1 still cost as much as the newer games such as Black Ops 2?

[Spawn of Totoro]

alexdward eredeti hozzászólása:

true, yet why do older games, such as Modern Warfare 2 and Black Ops 1 still cost as much as the newer games such as Black Ops 2?

Becaue Activison sets the prices on Steam and they don't like sales. They decidied that the game sells well enough at the current price point and decided not to lower it.

[Satoru]

Publishers have up to the minute data on how much product they're moving on steam. They can correlate that to previous sales and see how much a 25/33/50% discount impacts revenue. So tehy can better control pricing that is in sync with demand.

Or alternatively they may not care at all. Remember that inventory on steam is 'free' so they don't need to discount the price to make room for the 'new' prodcut. So there's little incentive to massively discount a product permanently unless it's actaully necessary.

[Bubble Blast]

believe me, you dont want it to be 5$.