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On STEAM. I would complain on Amazon's forum about that too as they are selling a Gold Edition as a GOTY edition.
When games sold as GOTY edition include all DLC as standard for the last few years or at least all the DLC that can be obtained through that store. A game being sold under that tag that excludes a significant amount of DLC is using false advertising or at the very least making a attempt to decieve people which as far as i am conserned is exactly the same thing. GOTY editions have included all DLC for the last few years. As far as i am conserned Borderlands 2 GOTY edition is using the GOTY tag as a way to decieve people into thinking they are getting the same deal as most or all other GOTY editions that have been released on steam.
It's exactly the same as buying a season pass to a game only to find that all the DLC for that season isn't even included. :P
When the general public come to expect a certain standard tied to a advertising claim that's been set over the course of years then it can be false adverising under the laws of certain countries to not keep to that standard.
The fact is if the publisher was being completely honest with themselves and steam account holders they would of called that bundle Borderlands 2 Gold Edition. Save the GOTY edition for when they plan on selling a bundle that at least includes all game content.
They are being honest. Some just don't want to read and assume things are they way they want them to be.
Power of Seven there has it right.
"The buyer should read carefully what they are buying and what's included. It should go without saying that everybody needs to pay attention to what's being offered in any money transaction--and I'm talking about anything and not just Steam sales."
Satoru beat me to the Dawn of War example....thought he didn't elaborate that Dawn of War went through "goty", "gold", and "platinum" before it finally ended with a "complete."
I would agree with what you say about the expectation behind "waiting for the GOTY edition". However, those same people are not going to avoid a "gold|complete|ultimate" edition because it lacks the GotY moniker. GotY in this case is not intended as a literal statement.
If they had set it the way you want it, or how the term has actually been used since it came into common use?
Warhammer 40k: Dawn of War.
Guild Wars
The aforementioned Oblivion
Tribes: Ascend
The Civ V Game of the Year edition was on Steam for a while. It was superseded by the Gold Edition a bit after Gods & Kings came out. For awhile, I'm relatively certain there were both the GOTY and Gold editions available for purchase at the same time on Steam.
As much as you desperately want to cleave to some sort of mythical "industry standard" in order to further foment your rage, what you expect and what happens in practice are two entirely different things.
People have come to expect a reasonable standard when a store is selling a GOTY edition of any game. Most would not expect a significantly portion of DLC to be excluded including a level cap increase. At the very least it's expected that all content DLC is included in a GOTY edition. Unfornetly certain publishers have broken with consumer expectations to try fool people into thinking they are paying for all that games content.
There are already complaints on the borderlands 2 forums from people who were duped by the deceptive marketing. Call that what you want but i call that bad business practice from both borderlands's 2 publisher and valve for letting them use the GOTY tag for a bundle that does not meet that expectation by a large margin.
Steam sells what the publishers give them. Just like any other store.
If you have an issue with a moniker go complain to the publisher.
GOTY is NOT a regulated term. It can mean ANYTHING. No matter what you "think" it means is not relevant.
The store page is explicit in what you get when you purchase an item. If people can't read that isn't steams fault. Steam can't read your mind and be your nanny when buying games. You have a brain. Use it.
There is no false advertising.
This is completely right.