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As an example, I use Toki Tori 2. Before it was released, the publisher announced the prices and people raged against Two Tribes because it was the same in Euro's as in Pounds, so they were getting a bad deal.
Two Tribes changed the Euro price to closer match the UK price before it was released. All this was done on their own website by their own choice.
Two Tribes try to sell their game too expensive in Euro.
They changed it before the game released on Steam due to fan feedback.
This means they are in control of their own pricing.
I did not mention a 3rd party website anywhere.
Valve makes recommendations on prices, they don't dictate them. This particular fact is written into the Greenlight FAQ. It's not an unreasonable assumption that it would apply to any game that is added to the Steam store.
Lastly, if it were Valve setting the prices then there would be consistency with which currency users are getting ripped off. Some games are more expensive in the US than Euro, sometimes the UK gets the worst deal (usually Australia is the worst). The disparity between fair pricing between games is so great because it is the individual publishers setting the prices.
if you are correct and im not saying you are for 1 min then please explain how the high street retailer of games stay in business and make a profit if the publisher gets 100% of their price? given that the publisher gives their price for the money they want to make off the game per unit sold.
With 75 million users, Steam makes a lot of money off of any sale. This is excluding the TF2, DOTA2 and CS:GO markets.
It is a different business model then retail.
http://www.pcgamer.com/2013/05/02/steam-and-gog-take-30-revenue-cut-suggests-fez-creator-phil-fish/
http://www.forbes.com/sites/insertcoin/2012/02/16/the-numbers-behind-steams-success/
http://steamcommunity.com/app/223830/discussions/0/864969481702468793/#c864969481739829245
PUBLISHERS
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