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The cards are valid for a whole month after the sale ends. They expire on August 6th.
It's purpose is to encourage people to spend, unsurprisingly. A good business practice.
The point being if you offer these cards PURELY from either direct purchases or by getting involved in the sale promotion, then they are by nature, limited. It would completely ruin their collecatbility (or the associated badge) if they were available all the time.
Plus there's certain people who moan about useless cards cluttering up their inventory.
Gem them or sell them before August 8th.
If you have a full set after expiration, you can craft the badge anytime but the cards will still be gone from your inventory.
Dates...