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I did some Googling and found Card Acceptance Guidelines for Visa Merchants here:
https://usa.visa.com/dam/VCOM/global/support-legal/documents/card-acceptance-guidelines-visa-merchants.pdf
The card-absent guidelines include instructions for verifying security code and billing address, but no instructions for verifying phone numbers.
They do recommend noting "a contact phone number", but there's no suggestion that it has to match anything the card issuer has on record. The words "a" and "contact" suggest this is not for verification at all, but only so the merchant can contact the customer. Steam already has my email address, so that purpose is already fulfilled. (And frankly that sounds kinda unreasonable anyway; if physical stores don't need my contact phone, why should online merchants?)
Doesn't seem to be a field in billing info at Amazon, Humble, or GOG. And I'm pretty sure it wasn't in Steam until very recently. What are some examples of stores that require it?
I don't think any banks take mobile numbers as any form of billing verification because a phone number is not an exclusive or fixed form of personal information that can identify a user. Typically phone numbers are only used to verify and confirm the ownership of a user attributed to an online account.
Has to be an issue Steam's end. Certainly not documented or a problem that's widely prominent.