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Very true, you don't see a lot of reasonable down to earth people on these discussions.
A fair point - there is no right or wrong in such a case.
On a personal note, I tend to lean towards Valve's stance a little more, as I feel advertising your DLC up-front and not coming upon it whilst in-game is a better stance, that's not to say it's right.
Sorry for the pedantry, but that's not strictly true.
EA already HAD their own platform (which has been renamed twice now, iirc - Origin being the 3rd name for it), so they comfortably operated both there and on Steam for a few years.
Although it would be fair to say that over these last few years they've got increasingly greedy, so it wouldn't surprise me if the decision to move exlcusively to their own platform was one of not wishing to split their profits.
Obviously, your last comment "after the change in Steam DLC policies, they decided to make their own platform" is quite untrue. It had been going sometime. It seems that Steam's policy change was just a convenieny reason to do the move completely.
Still don't care for it rather just have steam and then a bunch of non client based digital store fronts
You're aware that Activision Blizzard is the parent company of both Blizzard and Activision right? it's a merger company.
Odds are they'd use the same service.