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People seem to react more to negativity than they do positivity and so the Steam community has naturally created a culture where trolls are rampant and existing just in hopes of being rewarded for it now that they know that they can. I think trolls have always existed but now they can get paid for it and so they're incentivized.
I imagine Valve's intentions were kind of noble, giving people alternatives to obtaining Steam points if they can't buy video games, but it's definitely resulted in people, whether desperate or not, trying to get Steam points through trolling or begging.
I seldom give awards except directly to a profile, so perhaps it can be a self-resolving issue if the community just stops giving awards on troll posts and silly game reviews.
NO CLOWN LEFT BEHIND FOLKS!
The real issue here is that clown provides steam points for the recipient.
No points = no farming.
Points are only half of it. People are still willing to farm the awards just for the awards themselves.
Basically just a number farmer. Bigger number go BOOM!
We've tried to get rid of the clowns but you keep coming back.
Lol, look i don't understand the outrage over these clown awards. I'm broke and need the points.