Strauss 'Greediest Man in Gaming' Zelnick

[Randy Lahey]

Why has there never been a real discussion on this greedy wall street POS before either on the forums or a youtuber doing a feature? Many people have done it on Andrew Wilson (EA), The Guillemots (Ubisoft) and former Activision CEO Bobby Kotick, but never have i seen one on this guy who is arguably even worse than all of them. Recently, Humble Bundle, a site that sells cdkeys and donates a percentage to charity, have been putting preorders up for 2k games which is normal. Only thing is, unlike Sega/Capcom/Namco even Bethesda and Square Enix, that gives between 10-20% discount for humble choice members of their games, Zelnick has ordered Humble to exclude 2K games from any choice discount to his already outrageous prices on his titles on the platform. Civilization VII, a game being review bombed right now for its predatory early access system as well as being a broken mess, is currently $120 for the STANDARD edition, $160 for the Deluxe, and $200!!!!! for the "founders" edition of this crap in Australia, which exceeds the cost of the UK or US version after conversion by a lot. Disgraceful, and barely a word from Jim Sterling or any of the other youtube mouthpieces about this scumbag.

Here are some of the other things this Greedy Bastard has done over the years (credit to newqualitipedia.telepedia.net)

Like Electronic Arts, their 2K sports games are rife with heavy microtransaction abuse, they also approached many studios to milk their franchises and shut them down later.
Even the two universally acclaimed games Grand Theft Auto V and Red Dead Redemption 2 couldn't escape from having pay-to-win online modes.
To put it in perspective the forty hours for Darth Vader in Star Wars Battlefront II was enough for lawsuits, to be able to unlock Dikembe Mutombo in NBA 2K you would need to make the game a sixteen-hour-a-day job up until they turn off the servers, with GTA Online and Red Dead Online having similarly long and frustrating grinds.
Their microtransactions are nearly as bad as Gameloft's games after Vivendi acquired the aforementioned company.
They are firmly against modding in their games, contrary to Volition, much like how hateful they are towards their fanbase.
The most infamous example of this is when they killed the OpenIV modding tool used by Grand Theft Auto IV and V. Thankfully, Rockstar Games brought it back after widespread consumer backlash.
They threatened legal action against a modder of Red Dead Redemption called "GamingDamned". They even went as far as to find private information about the modder to call not only him but also multiple members of his family. During these calls, they gave no reason as to why they wanted his mods taken down and were also very rude towards them.
Eventually, they filed a lawsuit against him for $500,000.
They filed a DMCA takedown, raided the Discord servers, and filed a lawsuit against GTA modders who reverse-engineered the source code for Grand Theft Auto III and Vice City, known as re3 and reVC after the games were unofficially ported to systems like the Wii U, the PlayStation Vita, and the Nintendo Switch, although the aforementioned games came out nearly 20 years ago at this point (and were still relevant in the gaming industry thanks to that). That would be like if Bethesda took down source ports of DOOM or Quake and sued the people behind those fanmade source ports.
As if that wasn't enough, on July 17th of 2021, they also sent mass takedowns for mods of older GTA games that use assets from other games in the series, including GTA: LC (which converts the map and missions from GTA III into Vice City, which has been in development for over 15 years), as well as GTA: Underground (a massive mod for GTA: San Andreas that ports the maps from GTA III, Vice City, and non-GTA games like Bully and Manhunt). They even took down original mods, such as Vice Cry, which was an HD texture mod, and GTA: Miami Vibe, which was a completely original mod made from scratch. This in particular caused longtime GTA modder Silent to lose interest in working on GTA mods and projects.
Even worse, one Grand Theft Auto V mod called "Liberty City Preservation Project" was released at the start of 2025 in which said mod was shut down by Take-Two two weeks later. Said mod was in development in 2018, six years of development only just do shut down two weeks later. What a way to take down a long-awaited mod, Take-Two?.
The main reason they are against modding is probably because they are unhappy that some modders added online-exclusive content into offline mode instead of buying them, thus causing them to lose profit. They even censor comments that contain the word "mods" posted on the official Rockstar Games YouTube account's videos. Even though it was proved that they were only doing single-player modding, they just decided to obliterate the modding scene.
They even took down save files that were shared online for GTA games, which aren't hurting their economy in any way, shape, or form.
As if that's not enough, they also took down an Unreal Engine rendition of GTA San Andreas, which, ironically, was a CGI-rendered video on YouTube. To add the salt to the wound, the animators themselves said that they had no plans of making an Unreal Engine remaster of the game. They later deleted their channel after the video was taken down.
Another possible reason for taking down mods of old GTA games is so that they don't take the focus away from the remakes/remasters of older games, titled Grand Theft Auto: The Trilogy – The Definitive Edition‎‎, released on November 11. Furthermore, they forced Rockstar to delist the original releases of the older games on digital storefronts starting October 13, possibly so that people can no longer mod them and don't take away any potential revenue from the remastered collection. Sound familiar?
And that wasn't enough for them, as they once again took a shot at Flat2VR, a mod that gives VR support to not only GTA but also other games made by companies owned by Take-Two, such as Mafia.
What makes all of this downright hypocritical is that Take-Two used to support modders in the past, as they gave some of their software to the developers of the multiplayer mod Multi Theft Auto, for example, although that was before Strauss Zelnick's era.
They nearly forced 3D Realms into bankruptcy, following the troubled development of Duke Nukem Forever.
This showcases how poorly the company tends to treat much smaller studios by not giving them much time and forcing constant changes with the game that the developers are making, and even nearly causing the game to get flat-out canceled, and ever since the entire Duke Nukem Forever fiasco that happened in 1997 and continued until 2011, 3D Realms and Take-Two have never worked with each other ever again, and have put a curse on the studio that completely haunted them to this day.
They ruined the WWE series by making the games expensive and never dropping the prices for these games.
They've now destroyed the series with their bugged, glitched, and technically issued-to-oblivion disaster which is WWE 2K20, by splitting with Yuke's and accusing them of not making more than enough money as they were.
After reluctantly removing paid loot boxes from NBA 2K18, Take-Two tried to convince consumers (which included children) to contact their local government and beg them to allow loot boxes in efforts to exact revenge on Belgium for banning them![1]
They were responsible for publishing the multiplayer shooter Evolve, which was infamous for its rampant DLC abuse, including (but not limited to) announcing a pre-order bonus before any substantial gameplay was shown. Despite Turtle Rock's efforts to bring the game up to more acceptable standards by making it free-to-play, Take-Two pulled the plug on the game only a month after the fact.
The company is highly capitalist, firmly believing that trying to obtain a game's rewards by pure gameplay is "under-monetizing" and "giving stuff away for free in perpetuity".[2]
Their method of abusing microtransactions is nauseating; they allow their games to have agonizingly slow progression systems to prey on players' impatience, all to encourage microtransactions purchases. Even worse, the company's CEO gets bonuses based on microtransaction targets. This gives T2 more excuses to pressure players into spending money on these side payments and push even harder for them in future titles, which is a scary thought.
Even worse than this, as pointed out by Jim Sterling, is their lust for child exploitation through microtransaction abuse and gambling mechanics (such as loot boxes), to the point they are attending seminars to learn how to get kids addicted to gambling, which is not just UNETHICAL, but straight up ILLEGAL and a complete violation of the Children’s Online Privacy Protection Act (COPPA). The worst part about this is that no one has been arrested for this yet, which either means that they easily hide this from the public (in the least worst-case scenario), or they bribe the authorities to turn a blind eye (in the worst-case scenario). In other words, if the second case scenario comes to be true, that is essentially FOUL PLAY.
In 2022, they acquired Zynga, a video game developer that makes slot machine games.
They make various empty excuses for having such insidious monetization schemes by calling microtransactions "an unfortunate reality" and attempting to justify throttling progression as "giving players the choice to skip the grind".
It is worth pointing out that "giving players the choice to skip the grind" doesn't wash when you consider that they're the ones who created such a grind in the first place. For example, in Red Dead Redemption 2's online mode, everything costs ridiculous amounts of money or Gold Bars, and the actual multiplayer matches have such meager payouts, often requiring 10s or even 100s hours of continuous play to get anywhere unless the player pays real money to skip it.
They even claimed that "all games have virtual currency of some kind", which is a gigantic lie since others don't. Marvel's Spider-Man is a perfect example of this by having a properly paced progression system in which skills are unlocked consistently, and the tokens needed to craft suits and gadget upgrades are easily obtained through gameplay, all without the option to pay real money to skip the process because the game doesn't need to do so.
The company has also managed to show how they will even profit from dead people (even if it's downright unethical and disrespectful towards said individuals) by having the Deluxe Edition of NBA 2K21 (also known as the Mamba Forever Edition) include the late Kobe Bryant, a former LA Lakers player, who during the time, was recently deceased along with his daughter Gianna and seven others, in a helicopter crash on January 26, 2020. So, not only will they exploit children to their advantage as if everyone working there is a pedophile, but also profit from dead people, which would mentally affect relatives of a deceased person (in this case, Kobe's family and friends).
The company's CEO, Strauss Zelnick, is an extremely greedy, disgusting, and downright evil Wall Street executive and dictator, who became the CEO of Take-Two following an investor takeover in 2007, and he is despised by a lot of gamers (especially the Grand Theft Auto fanbase) for his greed and terrible decisions, and can be considered by many as the worst person in the entire gaming industry, and even the equivalent of Satan (excluding on public media like TV, where he somehow has an absurd positive reputation). He has even used the First Amendment to justify their atrocious microtransactions and loot box practices.[3] Yes. He believes that exploiting consumers for profit is "freedom of speech", which doesn't make any sense at all!
He also cannot take the slightest form of criticism. His attitude to criticism has filtered through to Take-Two and their subsidiaries as well, with 2K going to the extent of not just banning the accounts of anyone providing critiques of the game but hacking their systems to remove any evidence of said issues with the game, in other words: Actual criminal hacking.
Plus, exploiting consumers is actually not protected by (or violating) the First Amendment, making Zelnick's statement a blatant lie.
He has coined the infamous idea of charging for next-gen upgrades, as he claims gamers are ready for games to be 70 dollars despite many games lacking in quality.[4]
Most other major publishers have followed T2's example and charged an extra fee for next-gen upgrades.
Plus, it is clear that he does not care about the game's quality, but only about the revenue it generates. This has been evident with the release of the Definitive Trilogy of GTA, where he referred to numerous bugs and issues as a 'glitch that has been fixed'. This angered many fans and caused them to harass him on Twitter and lock his account temporarily.
According to some sources, Take-Two had sent goons to intimidate the Borderlands YouTuber SubMatto (who tends to spread rumors and make speculations on unreleased content) and filed more than 100 false DMCA takedowns on his channel in an attempt to silence him for good.[5] This resulted in #BoycottBorderlands3 trending on Twitter.
It's also likely that they have sent "private investigators" to try and intimidate the developers of FiveM (essentially an alternative to GTA Online which provides modded lobbies) to abandon their project.[6][7]
And speaking of #11, the voice actors of Borderlands 3 mocked fans who disagreed with Take-Two's decisions.[8] They also mocked them for disagreeing with their views on what FL4K, one of the four playable characters, should be referred to as.
They attempted a hostile takeover of Star Theory Games after Star Theory rejected a deal to move to a new studio called "Intercept Games". This caused Star Theory to shut down on March 4, 2020.
They never give the companies they purchased any time to notify them of delays/cancellations. Before making Star Theory shut down, they forcefully delayed Kerbel Space Program 2 to 2021 without their permission.
Their E3 2021 panel was heavily panned by the gaming community, with many considering it not only the worst E3 of that year but one of the worst E3s of all time. The panel received backlash due to having an hour-long video talking about diversity and inclusion (which generally speaking isn't necessarily bad to talk about such topics, but it was most likely an effort to pander towards political correctness) when the whole point of the gaming panel was to talk about... well, you know... games!
They filed trademark disputes with hundreds of companies and organizations that bear the letter R on their logos, or the word "Rockstar" in the title, claiming that they have similarities to Rockstar Games, which is incredibly frivolous and petty.
They also filed a trademark claim against Hazelight Studios for their game having the title It Takes Two.[9]
They took down the tweets with the design documents for the original GTA and GTA2, along with the prototype videos by Mike Dailly, one of the founders of DMA Design (A.K.A Rockstar North), even though the games are over 20 years old.
Because of all of the above reasons, they have been declared by many gamers to be a downright pure evil corporation, arguably even worse than Electronic Arts, as a result of their extremely awful business practices, unethical methods of dealing with consumers and above all, their tyrannical CEO, Strauss Zelnick.

[HereIsPlenty]

Good job, requoting the entire wall of text.

[T9]

Why has there never been a real discussion

because no one cares

[rawWwRrr]

Messaggio originale di HereIsPlenty:

Good job, requoting the entire wall of text.

For posterity.

[Knee]

Messaggio originale di HereIsPlenty:

Good job, requoting the entire wall of text.

Dirty work must be done

[Elucidator]

Messaggio originale di miakisfan:

Greed is a part of humanity. Live with it.

It's more specifically indeed "humanity" that is greedy, but not individual humans, smaller groups or societies.
There are plenty of societies that didn't feel like expanding for example. A lot of research on greed is based around behavior in the US and in specific regions, so- its kinda stained. There is no fundamental desire for 'higher status'. Rosenberg proved this with his experimental non-voilent way of life. An other shoved-in-a-corner examples I could mention; experimental communities in the US that use a more socialist approach to living. ...

There are a lot of misconceptions about human behavior. Currently, it is more likely a disorder.
Greed in an individual seems usually to be a coping mechanism to deal with an insecurity, when it isn't due to 'orders'.

For companies: its a structural error. Greed happens due to share holders, having an indirect representative like blackrock, who doesn't have a plan or focus and only 1 parasitic goal: to get more money on the shares.
The CEO is often chosen by these types of representatives.

Much like anyone doing their job, they also never have to deal with the consequences of harmful decisions. They never face anyone (the entire summary chain goes through many people till all that is left are numbers and "is unsatisfied".) No one seem to care because they disconnect from people. This too is part of the parasitic structure of a company.
It's accountability avoidant.

Because of the disconnect, they can just say "Well, its my job." -- which is like saying "I didn't do it."
Similarly: "I was ordered to.", "Everyone is doing it." etc etc. They all throw away needing to care about 'other people'. They simplify., the numbers and summaries do the same, causing dehumanization and a social disconnect. There is no need to care. The brain is distracted with stress and the fear of being fired for not doing the job too much to even think "do other people want this?"

Also, due to the enormous budgets, they can make mistakes countless times, so they care less.
Their company doesn't depend on successful games; only on satisfying the graphs and their shareholders. The CEO of a company usually has a backup fund (They usually have their own Holding), so... the CEO is like "well... mistakes happen" and they can still buy more cars even when the company goes bankrupt.

--- in any case: its way too simple to say "ceos are greedy"
its more accurate to say "They are 'made' to be greedy."
although I have to also note that usually, CEOs are dissocial (see ICD-11, 6-11.2 https://icd.who.int/browse/2024-01/mms/en#1913158855 ) This makes them by default not care about others as much as themselves.
last-claim-source: dr ramani durvasula.

[Chika Ogiue]

Messaggio originale di cSg|mc-Hotsauce:

Can I get a tl;dr for this dissertation?

:nkDaze:

I asked an LLM for a summary. It apparently gave up after two paragraphs:

Folks, I'm absolutely appalled! Disgusted! Outraged, I tell you! This... this monster, Strauss Zelnick, the head honcho at Take-Two Interactive, is apparently the WORST. Worse than Bobby Kotick, worse than anyone! This guy, this scoundrel, is squeezing every last penny out of gamers. Charging exorbitant prices for broken games, like Civilization VII, a supposed "standard" edition costing a king's ransom! And don't even get me started on the microtransactions! It's highway robbery, I tell you! Pure, unadulterated, greedy highway robbery!

But wait, there's MORE! This Zelnick, this villain, is apparently on a crusade against modders! Shutting down their creations, even going so far as to sue them! He's even going after people who share save files! It's madness! And don't forget the loot boxes, the child exploitation, the profiting off dead people! It's just too much! This man, this fiend, needs to be stopped! Gamers, rise up! Demand justice! Demand reasonable prices! Demand quality games! Demand... (trails off into incoherent mumbling).

[Darkwave Dahlia]

Messaggio originale di cSg|mc-Hotsauce:

Can I get a tl;dr for this dissertation?

:nkDaze:

Strauss Zelnick ... he’s like that guy in the office who takes all the credit for the work you did, and then tells you to shut up if you say anything about it. It’s like he’s got a PhD in capitalism.

[Start_Running]

So game not at the price the OP would like.. DOn't buy it then. I mean it's that simple. Or is it infact that other people will buy it and have all the super awesome fun that the OP won't.

[Chika Ogiue]

Messaggio originale di Start_Running:

So game not at the price the OP would like.. DOn't buy it then. I mean it's that simple. Or is it infact that other people will buy it and have all the super awesome fun that the OP won't.

It always comes down to FOMO when people are too weak to resist hype trains.

[ReBoot]

Messaggio originale di Chika Ogiue:

Messaggio originale di Start_Running:

So game not at the price the OP would like.. DOn't buy it then. I mean it's that simple. Or is it infact that other people will buy it and have all the super awesome fun that the OP won't.

It always comes down to FOMO when people are too weak to resist hype trains.

More specifically, to individual issues with impulse control.

The good news is, such issues can be solved in therapy. The bad news (fot the OP) is that one has to want those issues to be solved. And that requires accepting those as one's own issues.

[Crashed]

Messaggio originale di xBCxRangers:

Just let it all out man. Many of us are frustrated with the gaming industry.

But is it a discussion about Steam or a discussion about third party games?

[Wolfpig]

Messaggio originale di Start_Running:

So game not at the price the OP would like.. DOn't buy it then. I mean it's that simple. Or is it infact that other people will buy it and have all the super awesome fun that the OP won't.

Regardless of having fun with civ.
Everyone knows that you should at least wait for the first major dlc before buying it (because of bug, balancing, feature fixes.

And if i where take 2 (or whoever)and would want to make money from the game i would stop selling the game on third party keysellers and never give discounts on it.

[Red Shift]

Not sure which exchange rate you're using... just a quick glance would show that the converted equivalent £ -> AUS$ would be

AUS $120/180/240

So it seems you're getting a bargain, enjoy.

On the plus side, If Civ7 is as badly received as its looking right now, the quicker it will get stuffed into a monthly bundle, leaving only the endless stream of DLC to pick up once thats heavily discounted.

[Start_Running]

Messaggio originale di Wolfpig:

Messaggio originale di Start_Running:

So game not at the price the OP would like.. DOn't buy it then. I mean it's that simple. Or is it infact that other people will buy it and have all the super awesome fun that the OP won't.

Regardless of having fun with civ.
Everyone knows that you should at least wait for the first major dlc before buying it (because of bug, balancing, feature fixes.

And if i where take 2 (or whoever)and would want to make money from the game i would stop selling the game on third party keysellers and never give discounts on it.

I typically wait a year or two before grabbing these sort of things. DLC is iout

[Bllasae]

Yeah nobody's reading that