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if the game was temporarily free, or a gift from friends = check the box
I don't think I've ever played a game from a giveaway, but I fail to see how that would be of any significance.
I think Steam is just trying to make their review stuff look more "serious", and missed the point.
One could ask for a checkbox to indicate a paid review -- but nobody would pay for a Steam review anyway. So, they settled for something that they felt could be checked by some people, and ended up with "how about a checkbox for gifts/giveaways?".
If i had won a key in a contest or the game was gifted by a friend i wouldn't check it.
Buf if i had reached (or was reached by) a team to get a key in exchange of a review, whether it's profesionnal or amator, i would check it.
So: -
1) Winning a game - not free because you'll have had to do something to win prize
2) Got game free because you bought another game - not free because "free" game was part of the contract.
3) Got game code "free" in a gaming magazine. Not free because game was part of purchase price of magazine.
4) Gift from friend or family member unconnected with developers or publishers. Not free because they paid for it.
However: - 1) Sent free "review" copy - should identify as free
2) Given to you by anyone connected to the developer or publisher in anyway -identify as free
3) Technically - general giveaway (happens rarely on Steam and often ... somewhere else) - should identify as free.
S.x.
This sounds good, as it is confusing otherwise. I am in the same mind set as some others, as long as it was not "given" to you directly by the developer themselves, you should not have to say you got it for free. Devs give things to others in hopes of a good review, even though I have seen it back fire many times.
Anything else, whether it was a free promotion for everyone and you got the game then for free or it was gifted to you by a friend, etc. should not be considered received for free. At least I assume that is the spirit and the intention of Steam.
And yet who knows. That is why I posed the question. Interesting answers and thoughts for sure.
As there are other places to buy Steam keys legitimately - it could be the developers own site, or Humble Bundle, Fanatical, or even sites like Green Man Gaming or Amazon.
You'd immediately cut out those and render any such data useless.
Personally, I suspect it's there in part at least, for Valve's records. Maybe it's for them to see if anyone's been abusing or throwing keys around to garner reviews, a bit like how some used to fleece Greenlight by offering games for votes.
When you acquire a game license via the Steam Store it is on record whether you paid money or the license was complimentary. I suppose a third category could be for products gifted via the Store.