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This includes ensuring that they are easy to understand, do not contain any invalid clauses and, above all, do not consist entirely of stuff that is detrimental to customers with eat or die statements.
In addition, developers and publishers should be able to be warned off (with consequences in case of violations) directly as soon as a terms of use or data protection agreement says something other than what their actual product behaviour does.
There is a lot of lying, customer deception and fraud going on right now but unfortunately either favored by various laws or many developers don't care. “Legal risk” according to a developer quote who once made fun of some legal complaints. Many know that they are safe and Valve itself protects developers and often does nothing.
On the other hand, consumer rights and data protection rights that have been largely minimized or even abolished on Steam and other platforms should be further strengthened. This also includes the topics of terms of use and data protection agreements.
So everything stands and falls with the laws. Valve should actually be legally bound by the countries laws in which Steam is available and then pass this on to the developers.