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The other reason is its good amount of money for the company so why make it cheaper. Just cash in more money.
My personal strategy for buying new games, i ignore the hype trains around them, i always wait until a "Collector's Edition" of a game that i really want has dropped it's price to around 30€ and then buy it. I pay less and get most of the time a better game, because by then most games were patched a few times already.
Add to that a HumbleBundle monthly sub., Amazon Prime, plus free games from Epic every week and sometimes from GoG or Steam directly - that's more then enough new games for me.
Anyway, like i always say, players don't need a specific game, but a game needs players.
https://store.steampowered.com/sub/222/
I was lucky and got it for $15, 15 years ago.
Seems true, but the real difference is video games relative cost of other things, like rent, houses and basically everything else was cheaper if not much cheaper than it is today while video games cost about the same in nominal terms.
So if rent is 4 times higher and video games cost same, it maybe feel video games today is about 4 times cheaper than 40 years ago.
Although many people would say wages 40 years ago was overall better than wages today, mostly because the stuff people need today is so massively overpriced and wages have not kept up with those costs.
There's over a dozen legitimate sites that are authorized to sell Steam keys and they're always having a sale. All you have to do wait for the game you want to go on sale.
Authorized means those keys come straight from the dev or publisher.
Plus ultimately, if people pay those prices for their games, why would they need to lower the price? Because of the sentiment of random user X?
the worst part is they cry about labor or power costs and the server farms are in places like California where its the most costly possible place to have them...
oh and its not even 60-70 dollar games. its like 90-100 thanks to week 1 dlc and early access plus another 100-200 dlc + cosmetics... which is fine when you have games not buggy unfinished politcal activist social engineering garbage which is butchering the multi player market. every time i hear anything about censorship and anti consumer practices that arent flat out price gouging like ea was doing i get nam type flash backs to blizzard.
"what you dont got phones" they knew what they where doing and why it was wrong and they not only did it anyways they even knew where users where going to go as users dumped blizzard on pc trash as people got sick of them and expected to make more money.
I picked up the Bioshock trilogy, Saints Row IV GotY, Torchlight II, Dragon's Dogma, A Hat in Time with all DLC, the Sega Genesis collection, Sonic 2, all for under $40. And it ate my 128GB memory card. (Switch)
While Steam doesn't get a cut from Steam Key sales, key reseller stores take the industry standard 30% cut from any keys sold on their platforms. So no, the developers don't get more from selling Steam Keys (unless they sell directly without middle men) than selling directly from Steam.