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Digging into the deepest recesses of shovelware available, I'm actually having trouble finding a game with literally 0 players. Even "Hentai vs Evil: Back 4 Waifus" has one player right now, with a 2 player 24 hour peak.
I finally found a game with 0 players via "Hitler: BDSM Bunker", but even that one has a 2 player 24 hour peak.
The oldest non-Valve game on Steam is Rag Doll Kung Fu. 0 players with a 1 player 24 hour peak.
There are probably plenty of terrible asset-flip titles with zero attention at all.
If you take the time to look at the statistics for thousands of products on SteamDB or other insights pages, for example, the majority of the products offered on Steam have zero users.
The numbers usually fluctuate between one and three digits for each product. A few are in the four-digit range and with luck sometimes in the five-digit range and even fewer in the six-digit(+) range (most played games)
Dispatcher
Haunted Memories
Space Journey
Warhammer 40,000: Storm Of Vengeance
Some others of note:
Planetary Annihilation - original version no longer listed but replaced with Titans.
Prey (2006) - Not sure if it was sold on Steam but could be redeemed with a CD-Key, installs to the same directory as the 2017 game.
The question would therefore be in a different direction:
At what point does "nobody cares" mean that a game is "dead"?
When users no longer use the product?
When developers stop releasing updates?
When no more news sites are writing about the related product?
When developers don't care about their customers? (although unfortunately this is already a rule for many anyway)
If no new content such as artwork or screenshots is posted?
Do we go by planned profit margin?
Or do we go straight to copyright laws and the statute of limitations?
Or a mix of everything?
"because if they know" does not necessarily mean that someone has anything to do with the related product (or even cares about)
For example:
Cosmic Chasm on the Vectrex could not receive updates, was never written about by news sites, and never got new content after its release in 1982. Yet a new video of playing it was uploaded today, and maybe someone who worked on it is proud of that.
And yes, I remember those days too. At least from SchneiderPC onwards.
LawBreakers[steamdb.info]
Tera[steamdb.info]
Radical Heights[steamdb.info]
Etc...
Or games that just apparently don't exist anymore like the original Overwatch.
How about app/236370 Interstellar Marines 0 players, Early Access since
Jul 2, 2013? Still for sale in the Steam store. https://steamdb.info/app/236370/history/
Or is that name and shame?
https://gamerant.com/babylons-fall-one-player-count/