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In the bottom part of the store game, you can alter setting and include such reviews. It won't change what is displayed in the upper right of the store page, just for that lower review section.
In most cases I have seen, it didn't make a difference if if key reviews were included. It still had the same rating.
And at the end of the day, the review is still there, searchable and readable. I have a ton of games I got off of Humble Bundle, and how Steam handles it is A-OK with me.
Because you did not get the game directly on Steam, therefore you are not a customer, you are someone who activated a key from another business to whom you gave money and in turn are a customer of their's and why the review does not count on Steam.
Can you write reviews on Amazon for products purchased elsewhere? No, you cannot therefore Valve like Amazon are not weaponising their review system.
Can you write a review on Epic Game Store for a game if you did not get it directly on their store? The answer again is no.
https://marketplacehelp.epicgames.com/s/article/How-do-I-post-a-Review?language=en_US
As a sidenote you can "review bomb" games on Metacritic, as having a game is not required and IS a weaponised review system.
Purchase the game on steam if you wish to leave a review on the game's store page on steam. It's a rather simple and straight forward process.
Humble Bundle sells keys. One can leave a review if they redeem the key on Steam, as well as have it on the game's store page. It just doesn't factor into the main score displayed for the game.
Actually it is simple because on Steam, Epic and Amazon to write a review, an item has to be directly purchased from them.
Another example is you cannot write a review for PC parts on ebuyer if you purchased them on Scan Computers.
As for Playstation, Sony allows games to be rated (physical or digital) because it is their own eco system, after all there is zero differebce between Bloodborne physical or digital.
So the point about Sony applies as well.
Oh! But it is simple because it is Microsoft's eco system and i can review Forza, Gears Tactics, Persona 3 Reload via PC gamepass without needing an Xbox. Why? because i am a customer as i pay for PC Gamepass.
On Steam and Amazon i can write reviews of products i purchased because again i am a customer allowing me to review of those products.
As a sidenote: Games given away free by Epic, (correction paid for by Epic) cannot be reviewed.
As a secondary sidenote: the OP is not a Valve (Steam) customer because they are not directly purchasing on Steam. They are activating keys purchased on another site, and why those reviews do not count.
And the solution to this issue is to null the recommendations of tens or hundreds of thousands of purchasers of any given title?
The solution cannot be worse than the problem.
Pretty much.