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It's indeed not transparent. I do agree that it's not misleading, but I'd say in a way it also is misleading. But that's just because I don't fully like that key activations and such are excluded from the average rating. I understand why it is like it is (devs giving out keys in exchange for positive reviews, for example, is why key activations don't count anymore), but still...
Its a shame Steam isnt more transparent in this area. I am actually more trusting of the reviews knowing the full story. I also agree that excluding keys that werent purchased directly is unfortunate but after your explanation it makes sense why they would do this.
That may be the game developers. From what I understand the developers can censor anything on their forms. It may not actually be Steam moderators.
Valve actually discourages censorship, deleting criticism or even getting involved much. But as is often with advice it can be ignored and plenty of game devs ignore such advice.
I mean, steam could easily create steam accounts and do reviews with them.
Bots exist, false viewers counts exist and so do false votes likes and subscribes/follows.
They own the platform is not hard to imagine?
Just judge the games yourselves dont focus too much in numbers and what the "rest" opinion is on something, form it yourself.
Valve only delete reviews that are not reviews. Often those that get removed are from people who just insult the developers.
Only Valve can remove reviews.
So what about Overwatch 2, Battlefield 2042 and many many more games that got high amount of negative reviews?
It'd be in Valve interest to make these those two games being highly positively reviewed because they are bigger titles. But that didn't happen.
If Valve only wanted positive reviews it would surely been spotted pretty quickly.