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then I better not get them, because it won't make me buy bad trash
So of course you're going to get the bottom of the barrel stuff.
Valve CANNOT decide to do this themselves, the same way they don't set prices for IPs they don't own.
Do this before/during Summer and Winter sales.
Because participating in the discount coupon program, like everything else on Steam, is entirely voluntary for developers and publishers and only bottom of the barrel developers and publishers are willing to participate.
If you're not interested in the coupons, you can craft your badges during Steam Summer and Winter sales to get Summer or Winter sale trading cards to sell or to craft sale badges.
Do you know that for a fact though? Wouldn't we see tons of coupons to ridiculous games if that were truly the case?
The asme reason as you cannot set prices for thigns you don't own.
Imagine if you owned a product you'd created and you agreed terms with a chain of stores to sell them. After waiting for the first cheque to come in at the end of the month you get the figures and you find it's 50% short.
On asking why they said they decided, without asking you, to reduce the price. You don't mind do you? Of course you do, because they don't the IP they can't do that.
So why could they offer discounts for the games without anyone who owns it's say so?
Devs know they have a champion game when Steam offer coupons for your game haha
Any actual good game would never need to offer coupons anyway because they know people will buy their stuff regardless.
Coupons are op int for game devs. Obviously game devs/publishers of good games won't opt into that part of Steam.
https://partner.steamgames.com/doc/marketing/community_coupons
You can. Craft badges 2x a year.