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Fake reviews made by developer is not ok, you should use the report button to let Valve know about it.
Thank you
When you read the review, just move the mouse to the word "Recommended" and press left mouse, now you see the page with the review and comments, on that page there is a little flag, that is used for reporting.
If it is only the one per, then it will get drowned out very fast by regular user reviews and thist is why I don't see an issue with it.
Even an presidential candidate can vote for him/her self, provided it is only the one vote.
As Rockon said, you can report the review it's self, there is no need to report the account. For future reference though, even a private account has the "More" button on it. Clicking on that will show the report option.
Joke ones or stating that they are a developer is fine.
My thoughts, I do not think that the developers or staff from the game company or team should post up reviews (though could answer questions). After all, unless they are a disgruntled employee, who would post a bad review about their game they are trying to sell, especially one that just came out in early access.
Especially when they say things like "Great game! I cannot wait to see what the devs do next!" or similar.
In other words yes, it's clearly unethical.
Its not ok if they word it like someone who bought it.
Only thing you can do is report them, but as Spawn of Totoro said, they will drown really fast.
If it is the game I just had a look at, it was about 7 reviews, some of them has been moved to friends only/private and those reviews can't be reported, unless you are on their friendslist.
Short story, it's wrong, but they will drown very fast in the sea of real reviews.
I just think that this sets a bad prescience for other indies out there. If it got bad enough, gamers and devs alike would not know what games and reviews to trust. I know its impossible to get all of the Self Reviews on other accounts.
Ah well what can we do eh?
Yes, I agree with the last statement. Seems we both posted at the same time.
"but one failed game then another with fake reviews" It's the same game ;)
It was 7 reviews, and I do not think they dare make more, now they know people are aware of this "shady" behaviour.