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If the Publisher sets the prices and are to blame for its digital game prices then no store could offer that game cheaper then another. Yet we see a MASSIVE price difference between digital UK game prices with Steam costing UK customers the most.
Fact remains that Steam/Valve are still selling UK digital games are much higher prices then other digital stores because they do nothing to reduce the price. They could sell UK games cheaper but they choose not too too. Even after a games been out 6 months. (South Park etc.)
Steam/Valve can't blame the publisher in regards to UK pricing as they have ways and means to reduce the price just like all the other stores.. Theres nothing to stop them selling UK games at the same prices as Amazon/asda/tesco etc.
Steam is a store front for the Publishers. Prices on Steam are set by the Publishers, not Steam. (Well, except when Valve is the Publisher... but that is beside the point).
There are games on Steam with fair global pricing. There are some that are not. Cause it's all set by the Publisher.
http://www.steamprices.com/us/fairpriced
And does GOG have any uPlay games?
Does GOG have any 2K games?
Does it have any modern Electronic Arts games?
They dont because GOG demands one currency pricing, which publishers don't want.
So do you think people in regions like Russia appreciate GOG 'single currency pricing'. Remember that cuts both ways.
If Publishers were solely responsible for setting the prices then they would be forcing a lot more stores and "store fronts" (<--- made up term) to keep UK game prices high instead of just Steam. If Steam is the only or main store that can't keep UK game prices low then its their problem not mine and there is no valid reason for it.
Doesn't change the fact that you're ignoring what's already long been established. Prices on Steam are ultimately controlled by the publisher. If they wanted to lower it, they would/could have. Steam might have advised them not to, but in the end the publisher has full control over whether they do or not.
Heck, I'm fairly sure it's set up so they can set their own prices at this point without having to contact Steam first. They're definitely able to set up their own sales remotely these days and set them to activate on certain days, all without having to contact anyone on Steam directly. Valve's all about giving the publishers as much control/options as they can.
GOG also isn't known for their wide selection of DRM-protected games. I'm guessing that pricing policies isn't the only reason why GOG doesn't have a lot of the "famous" games.
A stance they've nearly reversed a while ago, as they now let publishers have regional pricing for games. They'll try to get one price but they said in the end it's up to the publishers. And they *will* allow regional pricing from now on. (there's some games already)
Think of Steam like an ebay store for games. The seller here is the developer/publisher. They set all aspects of the sale and Steam gets a cut from those sales.
There are a few others that may have similar models and yes, the developer/publisher has similar control. Green Man Gaming, for example, as Satoru's link shows:
http://www.kotaku.com.au/2012/12/green-man-gaming-blames-australian-price-hikes-on-publishers-and-local-retail-feedback/
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Retailers have a different model. They buy the games them selves, directly from the developer/publisher, then resell them. That gives them greater control over what they sell the games for. They can even choose to sell the games at a loss, in order to clear inventory for new games.
It also means the developer/publisher makes less from the game as the retailers constantly renegotiate their prices with every order as the retailer also wants to maximize their profits. They even go as far as demanding digital sales remain at a high price or they stop selling those publishers games.
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Publishers/Developers have no control over most other store's prices, only over Steam's as Steam is a basically a portal for the developer/publisher to directly sell to their customer. Retailers buy the copies they sell outright from the publisher.
This is how Valve envisioned it, and the direction they are moving it in, is to allow the developer/publisher even greater control of what they sell, and making it easier for indi developers to self publish their own games.
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Difference between a reason and and excuse is, one is said and the other is heard. Other then that, it is all up to the individual how they wish to take it.