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Steam now demands that games sell a certain amount of copies before all Steam features for them are unlocking.
Has been that way since last year already.
A way to curb the increase of very cheap shovelware games onto the store.
Just give it a few days, unless its a total trash game the features should unlock then.
Could you name a few of those titles? I am curious.
And it should be "total owners".
I seen a few games on the store that had features limited even after 1-2 years.
But those are usually games with 0-1 reviews after all that time, so most likely very few owners.
Also i think only buying on the store directly counts for the threshold since developers tended to just give out free keys to get enough owners.
It's meant to combat the flood of low-effort games whichs only purpose is to drop achievements and cards/increase the counter. So these are the limited features.
I'm sure you can figure it out.