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I've seen game developers being removed for such reasons.
Over the years i've seen positive mostly one-liner reviews flowing in from other "players" on a game i'm still playing, those "players" hardly played the game and/or have less then a handfull games on their account, absolutely "loved" only this "perfect" and "10 out of 10" game to review it, but in most cases didn't actually stick to it after the review, and of course were never seen in the game...
In some months, the numbers of those positive "reviews" were even bigger then the actual player numbers showing in the Steam Charts.
Which made it pretty easy drowning any negative reviews from sight, and keeping the overall game rating in the positive.
In time they slowed this whole thing down, i guess it became to obvious or to expensive for them to continue, but their overall rating is still bolstered by those rather suspicious "reviews".
I mean, when i really enjoy playing a game, i take some time to write a decent review filled with reasons for my positive rating, and in most cases i tend to keep playing the game... unless there are some really drastic changes in updates, which i would explain in my review and then change of course the rating accordingly.
Anyway, what did Steam in this case?
Nothing.
And what did Steam in other cases?
I've seen a few news about Devs/games being removed from Steam because of this kind of behaviour, but in most cases it was only some rather unknown ones...
Honestly reviews on steam are only one part in the cog for me when it comes to buying a game.
I check out Youtube gameplay/reviews, Kotaku, IGN, Polygon etc, along with steam reviews.
It would be pretty odd to see OVERWHELMINGLY POSITIVE on steam and 1/10 on meta critic.
shrug
Does it really effect your purchasing? I dunno man. I don't believe it is rampant; however, I am sure Valve has 'Top people' handling it.
It happens all the time. Steam uses review ratio as a filter, which is very important for the game to show up. Valve does not count steam key copies as far as I know, so you can calculate how many actual reviews the game has. Sometimes it effects good games as well, for example, a good game might get some troll reviews and then it could be hard to find.
I don't think that a single review from a developer is an issue, it is when they use puppet account to create mass reviews that something is done.
Only ones I recall any action against are the ones who created mass fake reviews to get a positive rating.
Edit: it seems I got
True that they need to do in larger amount before Valve takes some action. Still I think Valve don't want Developers to review their own games.
Because even though it is only one review, it thinks that "developer" is not a "customer" but a review, and it distorts the meaning of it. I'm afraid I can not show it to you right now, but it was a review with no statement that the developer wrote as I said.
Ya, I think it is only discouraged, but that is about it. Unless they try to manipulate the system.
A developer can still be their own customer and enjoy playing the game. I know a few who work on games and still buy the game's after release sine they want to enjoy it after they were done making it.
I don't see it as distorting anything as long as it is only one review per an employee and done of their own will. Afterall, their review will be balanced out by that of the users rather quickly, especiallyif it is a bad game. It is the ones who use bots and an army of alts that are the issue.