What everyone earns on the sale of video games

[284]

Always wondered how much of your €60.- really go's to EA or ACTIVISION?
And what does the store get?
To better understand STEAM 30% cut is fair or not.
This is what everyone gets from a sale of hardcopy game's sold in stores


€60.- you pay in the store.

€15.- Store.
€24.- Publisher.
€6.- Developer.
€12.- Console brand.
€3.- Distributor



(This is my source sorry it's in Dutch couldn't find it in English)
https://www.hln.be/ihln/games/wie-verdient-er-wat-aan-de-videogames-die-je-koopt~a9f4c976/

[feytharn]

Your link is marked as malicious, so I won't use it. The list you made here however doesn't seem reliable, either:
- It doesn't list sales taxes
- it ignores that the store sets the price for a hardcopy they sell, based on the price they paid buying that hardcopy
- most items in (non-chain - there might be a difference with big chains) stores in Germany are expected to be sold with 30% to 35% proceeds to the store, I don't believe that video games only offer half of that - though I don't find reliable numbers on that right now.

[ReBoot]

I really doubt that anything above 0 goes to a console brand. And what's a distributor? There's the store, Steam (or, well, Valve as they're the ones raking in the money), the publisher and the developer. No console brand, no distributor.

[284]

I am looking in to it....
Don't know why it does?
You can copy paste it in your own browser....

[284]

The link works

[Crazy Tiger]

引用自 ReBoot：

I really doubt that anything above 0 goes to a console brand. And what's a distributor? There's the store, Steam (or, well, Valve as they're the ones raking in the money), the publisher and the developer. No console brand, no distributor.

The article is focussed on retail and consoles. And Sony/Microsoft take a cut just as Valve does.

[Kargor]

Yeah well, we all know the basic facts anyway:

• console manufacturers ALWAYS take a cut. Steam only gets money for games sold through the Steam store.
  
• 30% cut in the Steam store gives 70% to the publisher, which is considerably more than what they get from a real store sale. Also, no media production and shipping either. And yes, I'm ignoring payment fees, taxes and stuff
  
• other stores probably take a much smaller cut for selling a Steam key, so the publisher gets even more (or they give you better sales). They don't have to operate all that infrastructure that Steam has, so asking for 30% is probably a difficult sell.

[heervandering]

Feytharn, the article is from the site of HLN, Het Laatste Nieuws, biggest selling newspaper in Flanders, so also in Belgium, meaning not malicious at all and can be trusted..

[feytharn]

引用自 heervandering：

Feytharn, the article is from the site of HLN, Het Laatste Nieuws, biggest selling newspaper in Flanders, so also in Belgium, meaning not malicious at all and can be trusted..

Thank you, I will check once I have the time to do so - still, I worked in retail in Germany and I know the expected proceeds for the store for some media hardcopies (Music, Videos) to be ~30%. I find it strange that the given numbers for Video games to be that much lower.

Edit: The Netherlands have a sales tax that is 21% for video games. That tax is included in the sales price, yet the article fails to mention (I must say that I don't read Dutch very well. I understand most of it, but I need to read it aloud, so if I missed it, please tell me) it while seemingly listing the amounts that make up the €60 price tag.

Sorry, but I have my doubts regarding the accuracy of the article.

[284]

Maybe it's because they make more money on a game then on a CD.
30% on a €20.- CD is just €6.-
25% on a €60.- game is €15.-
They make more money on a sale of a game then a CD.
Maybe that's why they take a lower percentage.

[284]

I understand is have the same problem reading German.
I can read it but some times have problems understanding it.
Maybe you can use Google Chrome and use the translation function.
(Do notice the translation isn't without it failures)

[Start_Running]

WHen you ask about the 30% cut you havce to ask about the things provided for that cut. Remember EPic does something most every other digital store does, that is they pass the transaction fee on to the consumer. Which can be as much as 10% of the game's price depending on where you are in the world and what payment provider you use.

Every other store pays that transaction fee out of there cut so if you count it, that can mean between 5%-10%. So that 30% comes to 20%-25%. Then there are things like proton which steam provides that allows windows games to run on linux with little to no work required by the publisher which allows their game to be run on more systems and gives consumers greater flexibility.

There's also the matter of those steam wallet cards (which for some not inignificant number of peoplke are the only real way they can purchase on steam.Valve sees no profit on those. but they allow more people to potentially buy a given publisher's game.

There's a host of other features and services that STeam proviodes and conveniences.

[Tito Shivan]

引用自 ReBoot：

I really doubt that anything above 0 goes to a console brand.

You actually pay developer fees to develop for consoles. It's not free.

[Erebus]

引用自 Start_Running：

WHen you ask about the 30% cut you havce to ask about the things provided for that cut. Remember EPic does something most every other digital store does, that is they pass the transaction fee on to the consumer. Which can be as much as 10% of the game's price depending on where you are in the world and what payment provider you use.

Every other store pays that transaction fee out of there cut so if you count it, that can mean between 5%-10%. So that 30% comes to 20%-25%. Then there are things like proton which steam provides that allows windows games to run on linux with little to no work required by the publisher which allows their game to be run on more systems and gives consumers greater flexibility.

There's also the matter of those steam wallet cards (which for some not inignificant number of peoplke are the only real way they can purchase on steam.Valve sees no profit on those. but they allow more people to potentially buy a given publisher's game.

There's a host of other features and services that STeam proviodes and conveniences.

Some payment methods are closer to 15% overhead iirc.

[cinedine]

Uhm, the numbers are known for several years now. And they are not correct for European markets in the slightest but directly translated form the NA market.
For one console gamess are EUR 70 for some time now, and more importantly, these 70 Euro include VAT.

[Crazy Tiger]

引用自 cinedine：

For one console gamess are EUR 70 for some time now, and more importantly, these 70 Euro include VAT.

Which countries is that? Here in The Netherlands they're still € 59,99, incl VAT.