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Nice of you to use a different name then the default word shop.
Winkel is a store : Dutch call a store winkeltje, shopping would be winkelen but many times they use the word shoppen , not shopping, only when people speaking English they say shopping to make it clear they mean a store where you can buy things.
Google translates winkel as einkaufen which is not 100% correct, einkaufen is simply shoppen or inkopen ( Dutch for einkaufen and shopping).
Anyway Dutch seems easy to learn, and it might be easy, but to master it , it takes more then recognizing some words because they sound familiar to words used in other languages like German and English.
The Netherlands have one other official language : Frisian (Fries) which is spoken in the Northern province of Friesland.
So every county has its dialects the best part is many Dutch will always try to speak English , while in many other countries local people might not want to, or aren't able to at least try and speak English seems they prefer visitors to use the local language.
Simple example: kick , kick(ing) would be called schop(pen), but schoppen also means spades like ace of spades on a card, and there are more words that might confuse .... so good luck speaking fluent Dutch if you are not a translator who knows dozens of languages and speaks all of them fluently.
Apart from that though, it's definitely doing well in search engines! I just googled the word 'Winkeltje,' and right at the bottom of page one is a link to the steam store page :) Not sure if it's the same for most people since Google does personalize its search results, but I still thought that was very cool!
Friesland was in the news because of Sinterklaas
As German, who lives near the dutch border, I like the choice of the name. I saw this and assumed directly, it must be a dutch developer. ;)
I am a fan of these "tycoon/sim" type games and I found this purely by chance but when I googled it to see if it was available on xbox outside of Nederland, it was difficult because I wasnt spelling the name correctly. Perhaps the name could have both dutch and english and be called "Winkeltje - The little shop" that way it would appear in search engines better for both languages.
I love the concept so far and personally dont have an issue with the name (now that I know how to spell it). Just my 2 cents worth :)
It makes me sad that I can't tell others about this game because the answer is "I have no idea. Something with a W in it"
I do agree that a generic name is a bad choice, especially when you can't google it.
Either way, back to the issue at hand. We've added the subtitle "The Little Shop" as a test (just on Steam for now). First of all I'm curious to see how the steam algorithm picks that up, but it should also make it easier to actually talk about the game (assuming that searching for "little shop" in steam will actually bring it up). Let us know what you all think, we hope this'll make it easier for everyone to talk about the game!
EDIT: this will probably take a bit to get through Steam's caching