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Thats also how to train merchants up in game too so that you can eventually get a foot hold in your area. Until your merchants reach level six, they're very easy targets for other merchants, unfortunately. Even at level 6+ they're not exactly invincible either.
THe best way to use 'em is in combination with spies and assassins.
You use the spies to find easy target merchants, (because you wanna use them to level up your merchants as quickly as possible), and those that are potential threats to your own merchant and then you use assassins to kill off high ranking enemy merchants in order to protect your newly levelled merchants. Once they get into the higher levels (level 8+), their benefits to your economy will be enourmous. Especially if you have plenty of trade partners. You'll have to root arounda little for the best resources spots to take. They are not created equally. Resources nodes, even of the same type can differ in monetary yield by huge degrees.
If you play as Romans, for instance, amber is a really good resource node to take. Most of those are in and around Germania. But there's a few hundred denarii's worth of difference between the best and worst amber nodes for a 10th level merchant to take. A really good node to take is the amber node in Denmark on the very tip of the continent. Find the rest yourself >: ] Happy hunting.