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You have to stay on top of the market, and sometimes, control it by buying out the 'cheaper' competition if you can.
Also, for various things, the null sec markets tend to be very lucrative as it is easier, and often cheaper, to pay a huge markup in the region than to try to jump fits, ammo, and hulls into null.
Personally, I've found that producing products is really only worth it if you do popular munitions for a steady trickle of ISK and produce what you need for yourself and if you are mining the resources yourself.
If you're purely looking for straight(and easier) profit, I'd sell the ores or, if you can do so cheap enough, the minerals. Also salvage(more so than looting usually) can pay off big if you can get into the wake of VNI's or better(carriers and such) as they tend to leave their space trash and it tends to be a lot. A lot of fleets will even let you join specifically to clean up after them.
fabricate Tech 2 to make better isk and have fun whit the logistics problems
It may be more profitable to run missions or rat and buy the minerals off the market than to take hours of time mining for little return. For example, with one char you could be making 60-80 million an hour running a single VNI ratting in null or in the same time frame 8-15 million an hour mining in high sec.
Mining is the one of the things that scales well. With 6 accounts, (4 miners, a booster, and a hauler) I can mine several hundred mil worth of minerals in a few hours. Granted, I could also put all of them into VNI's and be making several hundred mil an hour.
It's all about weighing the options.
All that said, it's also important to consider what you enjoy doing. If shooting rats is fun for you, do that and buy the minerals. If you enjoy mining, I find it calming personally, then do that.
In that you get ISK for doing nothing.
And there is good isk in it if you go high up in crafting chain.
Moon minning is also profitable...
To make indi really work for you, you need to join an indi corp that has a good game plan already in place or have multiple accounts like I do so you can do all the work yourself and in turn make all the ISK.