DEAD OR ALIVE 6

DEAD OR ALIVE 6

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Hardtarget01 Apr 15, 2019 @ 10:15am
BREAKING NEWS: Yohei Shimbori Fired as director!!
https://www.oneangrygamer.net/2019/04/dead-or-alive-6s-yohei-shimbori-steps-down-as-director-will-stay-on-as-producer/82196/

A disaster half-year marketing campaign filled with contradictions, disappointments, and lots of exclamations of “misunderstandings” left Dead or Alive 6 nearly dead in the water when it finally released on March 1st, 2019 for home consoles and PC. The game was met with rather shallow sales and mixed review scores due to the $92 season pass, grind-heavy unlock system, and lackluster story mode. Well, many people predicted that Shimbori, the director and producer of the game, would likely end up losing his job over the rocky promotional campaign and launch of the game. Those predictions were only half right.

Twinfinite picked up a lengthy interview that Dengeki Online had with Yohei Shimbori, who explained that being a director and producer for Dead or Alive 6 was a lot harder than he thought, and so he’s entrusted the director position to someone else at Team Ninja while he’s resigned himself to only being the producer for the game. Shimbori stated…

“[…] Like the story I just explained [Editor’s note: referring to the hardships of being a producer and director, and the overwhelming amount of work involved with trying to handle both jobs], following the release of [Dead or Alive 6] the director position has been entrusted and left to a staff member who is up to the task. I’m now only the producer [for Dead or Alive 6].



This makes it a lot easier to gather user opinions, as well as improving our ability to impart attention into scrutinizing or inspecting portions or parts of the game that we hadn’t noticed before.



“Again, the development staff and marketing staff, along with the director and myself, are encouraged to talk and communicate more as an ongoing effort. This is the current challenge that we’re undertaking to improve and make DOA6 as excellent as it can be.”

The interview covers a wide range of topics, from the late implementation of the online lobby system, which recently went live on April 11th, 2019, as reported by Eventhubs.com.

The interview also covers the controversy over having to grind forever to unlock costume pieces, and Koei Tecmo and Team Ninja eventually updating the game to make the grind more reasonable. And, of course, Shimbori also acknowledges that additional season passes are on the way.

Dead or Alive 6 - Booty Pose

This still doesn’t detract from the fact that as the front man for Dead or Alive 6 I can only say that he did a terrible job marketing the game.

Nearly every other week there was an article about the game being “toned down”, or how they had to “reduce the boob sizes” or how they couldn’t add proper “clothing damage”, or how sexualization and fan-service was no longer acceptable due to “world trends“, or how they had to remove OMG Mode because it was “too exaggerated“, or how they had to ditch the technologically superior Soft Engine 2.0 because it was “too cartoony“.

It was a never-ending cascade of promotional disappointment.

The game was basically being propped up as a lesser version of Dead or Alive 5: Last Round, which left a lot of people asking, “What’s the point?”

And they were absolutely right.

Why bother paying $60 on day-one when the game had taken so many huge steps backward from Dead or Alive 5: Last Round? Typically sequential entries upgrade and improve everything over the last game, not remove or reduce.

But at this point, Dead or Alive 6 is basically in life-support mode. It’s being trounced in the charts by the region-locked release of Dead or Alive Xtreme Venus Vacation on Steam (which funnily enough is running on the Soft Engine 2.0). And that’s not to mention that the user reviews for DOA 6 are currently “mixed”.

Maybe if they get back to focusing on providing the true fans with some fan-service outfits, some new modes, and improved features, they might be able to recover from the absolute fumble that was the game’s marketing campaign leading up to its release.
Last edited by Hardtarget01; Apr 15, 2019 @ 10:25am
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Showing 1-15 of 72 comments
Bread Apr 15, 2019 @ 10:35am 
Shame. I liked Shimbori, even though I didn't like the messages he sent in the preamble to the game's release.
It's nothing that hadn't been seen or expected. In 2018 Team Ninja made an announcnent of major Staff leaving and changing, and company essencially imploding to stay financially afloat.
Then they essencially said "with the next staff leaders we will focus more on new games look, making it easier to play, and ofcourse more costumes"
If that doesn't ring the bell of keeping your expectations low- dont even try to help yourself at this point


Couple that with further lack luster announcments latern in months leading up to the game - if you thought you are not taking risk by buying this game early then you have no one to blame but yourself.
2012-2019 thats 7 years that should have primed you to what you should've expected.
Sawt0othGrin Apr 15, 2019 @ 10:47am 
"OMG mode was too exaggerated"

Some months later

"I'm stepping down (I was probably forcefully demoted, but this sounds better)"
Evaide Apr 15, 2019 @ 10:57am 
Originally posted by Sawt0othGrin:
"OMG mode was too exaggerated"

Some months later

"I'm stepping down (I was probably forcefully demoted, but this sounds better)"

Have you still not wrapped it around your head that he was lying to interviewers when he said this? I'm tempted to say this game's failure is the fan's faults for not realizing these things sooner .-.
Sawt0othGrin Apr 15, 2019 @ 10:58am 
Originally posted by Evaide:
Originally posted by Sawt0othGrin:
"OMG mode was too exaggerated"

Some months later

"I'm stepping down (I was probably forcefully demoted, but this sounds better)"

Have you still not wrapped it around your head that he was lying to interviewers when he said this? I'm tempted to say this game's failure is the fan's faults for not realizing these things sooner .-.
I'd sure be glad to hear that true. Has he or Team Ninja given us official confirmation that OMG mode is coming?
COOL EPIC SKELETON Apr 15, 2019 @ 11:00am 
>oneangryincel
Evaide Apr 15, 2019 @ 11:02am 
Originally posted by Sawt0othGrin:
Originally posted by Evaide:

Have you still not wrapped it around your head that he was lying to interviewers when he said this? I'm tempted to say this game's failure is the fan's faults for not realizing these things sooner .-.
I'd sure be glad to hear that true. Has he or Team Ninja given us official confirmation that OMG mode is coming?
U right, but it's just super negative and somewhat illogical to assume that it's NOT coming when literally everything else he lied about HAS come.
Last edited by Evaide; Apr 15, 2019 @ 11:08am
Kuriishi Apr 15, 2019 @ 11:07am 
Originally posted by Nin:
Shame. I liked Shimbori, even though I didn't like the messages he sent in the preamble to the game's release.
He's still the producer
Sawt0othGrin Apr 15, 2019 @ 11:07am 
Originally posted by Evaide:
Originally posted by Sawt0othGrin:
I'd sure be glad to hear that true. Has he or Team Ninja given us official confirmation that OMG mode is coming?
U right, but it's just super negative and somewhat illogical to assume that it's NOT coming when literally everything else he lied about HAS come.
When they announce a more in depth way to experience the girls breast (like OMG mode and/or a way to remove the clothing's restrictions on the breast) and sell us some outfits that are ACTUALLY skimpy and sexy I'll be on board. Maybe let us jiggle their breast after the match again like on PS but on PC.
Evaide Apr 15, 2019 @ 11:09am 
Originally posted by Sawt0othGrin:
Originally posted by Evaide:
U right, but it's just super negative and somewhat illogical to assume that it's NOT coming when literally everything else he lied about HAS come.
When they announce a more in depth way to experience the girls breast (like OMG mode and/or a way to remove the clothing's restrictions on the breast) and sell us some outfits that are ACTUALLY skimpy and sexy I'll be on board. Maybe let us jiggle their breast after the match again like on PS but on PC.

I'm just saying it's very likely going to come later down the line. It's not doing anyone any favors to complain the whole time until it DOES come. Like I'm not even disagreeing with you; I'd like crazy OMG breast physics back, too, and maybe a way to move them if that's a popular demand. xD But I'm not complaining in the moment that it's not here because that's pretty pointless. At least message TN directly with your complaints instead of putting them here.
Last edited by Evaide; Apr 15, 2019 @ 11:11am
Kuriishi Apr 15, 2019 @ 11:10am 
Originally posted by Sawt0othGrin:
When they announce a more in depth way to experience the girls breast (like OMG mode and/or a way to remove the clothing's restrictions on the breast) and sell us some outfits that are ACTUALLY skimpy and sexy I'll be on board. Maybe let us jiggle their breast after the match again like on PS but on PC.
No, don't be dumb. The game uses Xinput, Xbox controllers don't have motion controls. It's not possible
Evaide Apr 15, 2019 @ 11:11am 
Originally posted by Kurisu:
Originally posted by Sawt0othGrin:
When they announce a more in depth way to experience the girls breast (like OMG mode and/or a way to remove the clothing's restrictions on the breast) and sell us some outfits that are ACTUALLY skimpy and sexy I'll be on board. Maybe let us jiggle their breast after the match again like on PS but on PC.
No, don't be dumb. The game uses Xinput, Xbox controllers don't have motion controls. It's not possible

I use keaboawrd c:
Sawt0othGrin Apr 15, 2019 @ 11:13am 
Originally posted by Kurisu:
Originally posted by Sawt0othGrin:
When they announce a more in depth way to experience the girls breast (like OMG mode and/or a way to remove the clothing's restrictions on the breast) and sell us some outfits that are ACTUALLY skimpy and sexy I'll be on board. Maybe let us jiggle their breast after the match again like on PS but on PC.
No, don't be dumb. The game uses Xinput, Xbox controllers don't have motion controls. It's not possible
Just find some other way to do it. Senran Kagura has intimacy mode on PC. Just let us play with them with the joy sticks or something (they are called Joy Sticks after all lol)
Last edited by Sawt0othGrin; Apr 15, 2019 @ 11:13am
Kuriishi Apr 15, 2019 @ 11:16am 
Originally posted by Sawt0othGrin:
Just find some other way to do it. Senran Kagura has intimacy mode on PC. Just let us play with them with the joy sticks or something (they are called Joy Sticks after all lol)
The game has way higher priority issues
hightime1011 Apr 15, 2019 @ 11:18am 
He should have gave gamer more costumes and full DOA 5 LR rosters in DOA 6. The main story line was very short and the mini stories of each character seem not finish! People found out the recolor and label as another costume suck:steamsad: Dude where was his mind. Gamer not hook on drugs. Which if they are then he could charge $$$$ on drug addict which is a punishable and he need to go to prison. :steamsad:
Last edited by hightime1011; Apr 15, 2019 @ 11:19am
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Date Posted: Apr 15, 2019 @ 10:15am
Posts: 72