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If Activision tries to do their own franchise, don't buy them and you'll be fine.
Just get Sekiro and move on and forget about Acti's existence.
Forget it please. Sekiro is gonna be awesome.
You have an alternative:
Move to Japan or Asia, since Activision isn't publishing it there
After all, if you don't buy a game because you don't like the Publisher its always going to hurt the Developer, not the Publisher.
My last real COD was (i belief) MW3. I bought Ghosts and advanced Warfare when they were on sale to see if maby i got more interest in it now, but no. Its just way too fast and stuffed with special effects nowadays.
I think Sekiro is a pretty safe bet for any publisher, so I doubt Activision will be getting much from it.
What kind of logic is that...
If they wouldn't make big profits with it they wouldn't publish. Nobody would. That's not even worthy of a discussion.
As for the original question. Nobody knows but it's a safe bet they get enough to have agreed to the deal. Considering they have to keep shareholders and the likes happy I doubt it's a very small margin. They don't get the biggest cut but, even though I'm repeating myself here, they wouldn't have agreed to it if the money was too little.
What kind of logic is that? You think they can peek into a crystal ball and determine the guaranteed profits? Think of every game that has ever bombed, do you think the publishers still made a profit?
Most of the time studios don't have the money to fully develop a game so the publisher pays the rest in return for a greater cut among other things (artistic control, IP ownership, loot boxes, mulitplayer, merchandising). From is in a very good position, their past games have sold very well, their name is well known among a dedicated fanbase so there is less risk.
Being a Japanese dev they really only need to leverage a western publisher's marketing know-how.
60 euros or however the price is in your country wont make a difference to activision.. they are a billionaire company.. + not the whole 60 euros will go activision.. but im guessing a quarter of those? idk how it works.