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I'd recommend playing a couple scenarios, potentially on lower difficulty levels, to get your bearings.
The AI is wonky. They always get revenue equivalent to what an Easy Economic difficulty-level player company would get for hauling 2-4 cars of random stuff from station to station, and it's usually passenger/whatever cargo they can haul. They can keep pace with a well-run efficient player company, but not always: the AI also likes to build track on very steep grades and has trouble maintaining railways for extended amounts of time. If you merge with one(which you should do for property rights if you do it at all), make sure you can upgrade stations and locomotives, and rearrange cargo rosters. Exploit this when you can.
The classic mission difficulty starts easy, but gets harder by the sixth mission. For the second mision, try starting by running two passenger trains from NYC and Albany, and quickly expanding (single track at first) west towards the Great Lakes. You can mostly focus on passengers; routes from towns from Pennsylvania and further out to NYC or even Albany will bring a lot of money. Even more from Ohio and Chicago.
Efficiency is great. Hire and fire managers that will give you the best benefits when you need them, pick the best locomotives for the particular work they will do and the time period (such as the Pacific for flat passenger runs in the early 1900s, 3-Trucks for going to and from mountianside coal mines in the late 1800s; GG1 is the best locomotive in the game when it arrives in 1935). Lay track efficiently, and make sure you use it as best as you can; you don't need to construct loops for trains to turn around at stops because they do that automatically, and you only need 3-way intersections when trains are actually going all three ways. You can construct one medium/large station to collect resources at one spot; building station attachments will let them sit in the station longer.
Speed is directly tied to revenue, so it's almost always a good idea to pick mission bonuses, hire managers and pick choices that increase locomotive speed. Puhing the throttle on newer locomotives can help too.
In scenarios where it's important to grow your personal wealth, you need to create a profitable company, start buying up your own company's stock (preferably before the other tycoons), and raise your company's dividend to give yourself money. That's the gist of it, at least.
Good luck.
Click on the little "globe" icon on the left side of the screen and then select a type of cargo from the bottom center menu to highlight sources and sinks for various types of cargo. This will allow you to connect the supply and demand of different car types and turn easy profit on your lines.
Also, when you set up your train routes, consider the different pick-up and drop off options at each stop. The pick up options can be set using the little stoplight icon in each stops entry: green is just pick up tthe scheduled cars, empty of not, yellow is wait for half the cars to be filled before departing, and red is wait for ALL cars to be filled. If you're not micromanaging, setting the option to yellow can save you making a lot of unprofitable trips.
The drop-off options are set by clicking the little flags on each stop. You can tell a train to not sell cargo that isn't demanded at a stop and leave it there to be picked up later, or leave it on the train to be sold at a later stop. This can help you avoid selling valuable cargo for much less than it's worth.
Hope this helps!