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Personally, I would’ve checked every day if not for Discord.
Sorry dude.
The game doesn't hide the fact that it utilizes Coordinated Universal Time, or UTC, for it's daily refreshes... depending on your time zone this could mean that you need to check sooner in the day rather than later.
In the case of the Eastern time zone (which I'm in) for example, UTC Midnight is currently 7PM (in the summer when DST changes, it will be 8PM)
I would *HIGHLY* recommend to anyone not in the UK region to set up a second timezone on their PC... set to UTC +00:00, to have a better idea when those events ends.
Where are these announcements happening?? I didn't see anything about this on the steam page!
Exactly and I myself have zero interest in joining any discord for event notifications.
Oh no, I hate the annoying noise and ugly red hub. Now I have to stay in it for another weekend...
While I absolutely agree that it shouldn't just be Steam, it also doesn't hurt to post announcements on each platform for your user base. Discord won't get indexed by a search engine, so if a user looks for when it ends they'll miss out on information recently posted which would have been picked up if posted to Steam (as an example).
TLDR; Don't make announcements just for Steam, post on all platforms. Discord, while amazing at creating a community, is horrible for SEO and public information.