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First, Dota 2 was free and popular in various places, and so it became popular in places like Russia, Turkey, Brazil, etc., where competitors like World of Warcraft were never that much played because it costs money, and those places aren't wealthy.
So, people in these places already had Steam mainly for Dota 2 or other free games.
Then, CSGO became free with the Danger Zone update. The same people and nationalities started playing CS too. Plus, it does run on a toaster.
At the same time, there was tremendous success of teams and players from those places (Na'Vi, MIBR, Xantares, etc.), and the popularity grew even more.
The economy has not been getting better, either, especially for young people, since Source days.
So, we have had a long period where unemployed or underemployed -- and maybe not always the best-educated -- young people have played CSGO more and more.
A different question is, why doesn't Valve have region- and language-specific servers, like several other games? Even on NA servers, it's normal to get a group of monolingual Colombians or Venezuelans on the Chicago server with 150+ ping. This makes no sense.
Another example: there is a Madrid server, but it's not officially meant to be Spanish only. Plenty of Portuguese and French and North African and UK and other players are routed there. To expect them all to speak Spanish is silly: not even all Spaniards speak Castilian Spanish as their main language.
Another question, this time not for Valve: even if they can't and don't speak English, why don't 3- and 4-stacks use Discord or Skype or Teamspeak or something for their communications in other languages, out of common courtesy?
TLDR:
Mainly the difference is generational and demographic.