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Just be ready with 4-5 studios, then release a console and only produce indie games untile you have 10-15 games on the catalog, this should help
Update lost basically all market share once wataggi came out idk what to do with this i'd say leave it alone until v1.0 comes out
Every time I shoot for a console, though, I pretty much bankrupt myself getting higher market share or make billions, but never make it above 1-1 1/2%...it's kinda 50/50 atm.
Sorry or the delay and the necro bump, this problem has been resolved with the v1.0.
You need to make a marketing campaign, assign a marketing manager and also publish some games to your platforms, then it will reach 5% easily.