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My plan is to have a restaurant at the end of each "arm" and at the top, for 3 restaurants total.
So far I only have one arm done, but it's kind of nice to know that i will apparently not need very many food shops at all.
I never set visitor limit above around 6000-7000 so it looks like the 3x restaurant plan is going to work out really well considering one is doing wonderfully with 2250.
The reason for this is that visitors will spend more when their education rating is higher, so shops right at the zoo entrance catch visitors at 0 education, when they are not willing to spend as much. Thus reducing your profit potential.
That and because the Zoo entrance is the single busiest area of the zoo, just because everyone comes in there AND everyone leaves through there.
That's why I always put the most attractive animals farthest from the zoo entrance and also why I am putting the restaurants at the "ends" away from the zoo entrance. Those things attract visitors through the park and help reduce congestion.
I don't generally view one-time costs as much of a factor. They don't have an impact on profits after the initial expenditure has been recouped.
I honestly don't know just how great of an effect the "advertisement" feature has, but it can't hurt to use them a bit.
I am sure if I added more tables and got rid of some of the other food stands it would be more. I have 8500 guests atm.
Mine is generating about $7,500 per year, with 20 tables and 5-star staff.
XD