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My zoos in general are created in franchise but I use sandbox to test things and prebuild things to be dropped into the franchise when things get to where the franchise zoo can handle it. Saves a lot of cash and redoing when the fiddly bits have already been worked out.
I also made a food stall with the skunk statues, and the mist makers inside the rear end, and turned the mist grin, so it looks like the guests are getting sprayed by a skunk.
Plus, franchise is online, allowing you to share your animals with others, which to me makes it the de-facto default game mode - why would you breed all those albinos for yourself in sandbox with no-one to share? I'm no egoist. I'm always happy to share with others.
I don't really play scenarios or story/career for the same reason: why play an online game solo?
So franchise only for me.
As far as advice on how to begin totally, I'd recommend the first few career scenarios. It will teach you the basics on getting an animal in a habitat and taken care of. After that, I'd recommend going sandbox mode for a little while. You'll have the animal basics down, and then you can focus on more indepth care of animals, as well as building tools and tricks. If that's your thing. Go wild with it in Sandbox mode, you can even set cash on if you want, to work to getting you to run a financially successful zoo. Learn what works and doesn't work. After that you're probably ready for franchise.
Now...that's just what I did, which is why I recommend it.